Huggies : Hula Baby app
Babies go Hawaiian.
Published On
May 21, 2012

Editor's Pick
Remember that craze for dancing babies a few years ago? Now Huggies is letting you create your very own. What's more, it dances the hula. To promote its new line of Hawaiian-themed diapers, the brand has launched a Facebook app called Hula Baby. Users upload photos of their baby, choose a diaper and create a shareable video. OgilvyOne Chicago and digital agency Luxurious Animals developed the campaign.
Credits
- Date
- May 22, 2012
- Brand :
- Huggies
- Client :
- Huggies
- Agency :
- OgilvyOne
- Creative Director :
- Michael Blocher
- Copywriter :
- Liz Taylor
- User Experience Architect :
- Joseph Dombroski
- Associate Director, Project Management :
- Joseph Prangl
- Associate Producer :
- Lindsay Woods
- Associate Producer :
- Dan Delaney
- Digital Agency :
- Luxurious Animals
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