Human candle statues are popping up around Denmark to warn of youth burnout

Uncle Grey’s striking installations for broadcaster P3 Missionen will slowly melt over a period of months

Published On
Mar 20, 2023
Photo of a human candle statue in a glass box in a city square in Denmark

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As mental health continues to rise in importance alongside physical health, a new campaign in Denmark from public broadcaster P3 Missionen takes a striking approach to warn of burnout among young people.

The campaign—informed by research suggesting 44% of Danish youth are feeling burned out—features human candle statues being installed across the country. The candles will take approximately two months to completely burn out—“serving as a very real countdown—and a symbol of the state of the youth,” says the agency behind the effort, Uncle Grey.


The statues symbolize that inaction will lead to an entire generation burning out.

“For years we have focused on the importance of physical health—now it’s time to focus on keeping the mind fit,” said Charlotte Porsager, COO at Uncle Grey. “With this project we hope we can shine a light on the importance of that, and help young people know they are not alone in their struggle—because with a series of initiatives, we are here to help them.” 

Those initiatives include the first-ever Mental Health Day (March 9) being held in Danish schools. Small versions of the candles will also be given to influencers and appear in P3 TV shows.

A human candle statue in a glass box in a city square at dusk


Mar 20, 2023
Client :
P3 Missionen
Agency :
Uncle Grey
Producer :
Dorthe Duvander Kragh
Editor-in-Chief :
Malene Birkebæk
Head of Indie TV Commissioning :
Linda Etgar
Project Manager :
Marina Jensen
Creative Chairman :
Lars Samuelsen
Creative Director :
Clara Prior-Knock
Creative :
Jacob Grandt
Creative :
Cecilie Jelstrup Larsen
Creative :
Nicoline Grace Paulsen
Creative :
Simon Frøsig
Editor & Motion Graphics Artist :
Thorbjørn Fessel
Head of Production :
Anja Erngart
Digital Director :
Kasper A. Nielsen
Chief Operating Officer :
Charlotte Porsager
Fellow :
Alexander Rindom Andersen
Trainee :
Jonathan Grinderslev Jensen
Head of Sales :
Mariana Belivanaki

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