Watch an M&M Become Danny DeVito in Candy's Super Bowl Spot
Ad Also Features the Voice of Vanessa Williams
Editor's Pick
M&Ms is the latest brand to release its Super Bowl spot ahead of Sunday's massive TV airing.
In the 30-second ad, created by BBDO New York for the first quarter of the game. As the red and brown M&Ms "spokescandies" are walking down the block, Red complains to Brown about how people keep trying to eat him. Then Red picks up a lucky penny and says he wishes to be human. Poof.
The human form of the red M&M, to no one's surprise because M&Ms already teased the spot, is Danny DeVito. No one wants to eat him, which makes him happy until he walks into a busy city street and events take a turn toward comedic violence, as often happens at the end of Super Bowl ads.
DeVito isn't the only person people might recognize. The ad also features the voice of Vanessa Williams as the brown M&M. And, in an apparent bid to appeal to the youth, one of the people DeVito approaches on the street to ask whether he wants to eat him is YouTube star Todrick Hall.
The ad, "Human," is the Mars brand's first appearance during the Super Bowl after a three-year hiatus. Wayne McClammy at Hungry Man directed it.
Credits
- Date
- Jan 29, 2018
- Brand :
- Barnardo's
- Client :
- Barnardo's
- Agency :
- BBDO-New York
- Vice President :
- Tanya Berman
- Brand Director :
- Allison Miazga-Bedrick
- Senior Brand Manager :
- Caroline Caparyan
- Worldwide Chief Creative Officer :
- David Lubars
- Chief Creative Officer :
- Greg Hahn
- Executive Creative Director :
- Tim Bayne
- Associate Creative Director :
- Jenn Tranbarger
- Art Director :
- Jenn Tranbarger
- Senior Copywriter :
- Talon Gustafson
- Group Executive Producer :
- Amy Wertheimer
- Executive Producer :
- Becky Burkhard
- Executive Music Producer :
- Melissa Chester
- Senior Business Manager :
- Paul Cisco
- Executive Vice President, Global Account Director :
- Susannah Keller
- Vice President, Account Director :
- Phil Brolly
- Account Manager :
- Rebecca Orlandi
- Assistant Account Manager :
- Olivia Dames
- Project Manager :
- Jessica Cohn
- Vice President :
- Brad Sheehan
- Production Company :
- Hungryman
- Executive Producer :
- Mino Jarjoura
- Director :
- Wayne McClammy
- Line Producer :
- Jessica Lee
- Director, Photography :
- Darko Suvak
- Editorial Company :
- Arcade Edit
- Executive Producer :
- Sila Soyer
- Producer :
- Fanny Cruz
- Editor :
- Dave Anderson
- Assistant Editor :
- Jeff Lopus
- Telecine Company :
- Company 3
- Telecine Artist :
- Tim Masick
- Senior Producer :
- Kevin Breheny
- Conform/Finish Company :
- HouseSpecial
- Conform :
- Rex Carter
- Senior Producer :
- Zilpha Yost
- Producer :
- Jenn Catalino
- Visual Effects Company :
- HouseSpecial
- Director :
- Kirk Kelley
- Executive Producer :
- Lourri Hammack
- CG Texture Artist :
- Nikie Monteleone
- Animator :
- Greg Kyle
- Animator :
- Trevor Mazzaglia
- Animator :
- Chris Ohlgren
- Visual Effects Animator :
- Karl Richter
- Lighting Artist :
- Matt Reslier
- Lead Technical Director :
- Chris Immroth
- Compositing Artist :
- John Corbett
- Editor :
- Cam Williams
- Flame Artist :
- Rex Carter
- Music Company :
- Pulse Music
- Mix and Record Company :
- Sound Lounge
- Engineer :
- Tom Jucarone
- Producer :
- Becca Falborn
- Voiceover Talent :
- Billy West
- Voiceover Talent :
- Vanessa Williams
- On Camera Celebrity Talent :
- Danny DeVito
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