Nike Puts You in Neymar's Shoes on the Soccer Pitch With VR Experience

Users Can Play at Home or in Stores via Samsung Gear VR

Published On
Jul 10, 2015

Editor's Pick

Nike is the latest brand to launch a virtual reality experience, with a 90-second film promoting the launch of its Hypervenom Phantom II shoe. The experience, created by Wieden & Kennedy Portland and directed via Smuggler's Adam Berg, lets people step into the shoes of Brazillian soccer superstar Neymar Jr. using Google Cardboard.

It gives users a 90-second in-game experience from Neymar's perspective -- and they even get to score a goal. The film is also available on YouTube 360, and for true VR, the experience is available in some Nike retail stores via the Samsung Gear VR headset.

Credits

Date
Jul 10, 2015
Agency:
Wieden & Kennedy-Portland
Brand:
Nike
Client:
Nike
Global Creative Director:
Alberto Ponte
Global Creative Director:
Ryan O'Rourke
Interactive Director:
Dan Viens
Copywriter:
Mario Garza
Art Director:
Emma Barnett
Agency Senior Producer:
Endy Hedman
Agency Senior Producer:
Jennie Lindstrom
Executive Agency Producer:
Matt Hunnicutt
Director, Broadcast Production:
Ben Grylewicz
Director, Interactive Production:
Patrick Marzullo
Junior Interactive Producer:
Evelyn Loomis
Interactive Senior Producer:
Ben Oh
Creative Technologist:
Michael Latzoni
Experience Designer:
Tera Hatfield
Account Team:
Alyssa Ramsey
Account Team:
Jorge Papa
Account Team:
Luiza Prata Carvalho
Account Team:
Patrick Gulliford
Business Affairs:
Amber Lavender
Project Manager:
Jordan Schroeder
Executive Creative Director:
Joe Staples
Executive Creative Director:
Mark Fitzloff
Director:
Adam Berg
Co-Founder:
Brian Carmody
Executive Producer:
Shannon Jones
Line Producer:
Ben Croker
Director, Photography:
Mattias Montero
Editorial Company:
Cosmo Street Editorial
Editorial Company:
Rock Paper Scissors
Editor:
Paul Hardcastle
Editor:
Angus Wall
Assistant Editor:
Ramon DeSouza
Assistant Editor:
Arielle Zakowski
Editorial Producer:
Marie Mangahas
Editorial Producer:
Jared Thomas
Executive Producer:
Yvette Cobarrubias
Executive Producer:
Angela Dorian
Telecine Company:
MPC
Colorist:
Mark Gethin
Visual Effects Company:
Digital Domain
President:
Rich Flier
Executive Producer:
Chris Fieldhouse
Visual Effects Supervisor:
Janelle L. Croshaw
Digital Effects Supervisor:
Lou Pecora
Compositing Supervisor:
Aruna Inversin
CG Supervisor:
Ronald D. Herbst
Visual Effects Producer:
Ian Markiewicz
Visual Effects Coordinator:
Melissa Nemcek
Visual Effects Coordinator:
Marco Ragozzino
CG Lead:
William L. Carlton
CG Lead:
David Liu
3D Tracking Lead:
Ross Mackenzie
Paint/Rotoscope Lead:
Howard Cabalfin
Paint/Rotoscope Lead:
Nathalie Gonthier
Digital Artist:
Jon Aghassian
Digital Artist:
Alfonso Alpuerto
Digital Artist:
Nicole Arnell
Digital Artist:
Elizabeth Bernard
Digital Artist:
Marcus Carter
Digital Artist:
Benjamin Cinelli
Digital Artist:
Viki Chan
Digital Artist:
Brian Creasey
Digital Artist:
David Corral
Digital Artist:
Edgar Diaz
Digital Artist:
Janet Freedland
Digital Artist:
Ellen Hoffman
Digital Artist:
Melissa Huerta
Digital Artist:
John Kasprzak
Digital Artist:
Thomas Kernan
Digital Artist:
Shahar Levavi
Digital Artist:
Brad Lincoln
Digital Artist:
Mark Loso
Digital Artist:
Adrian Riveria Lozano
Digital Artist:
Leslie Major
Digital Artist:
Jim Moorhead
Digital Artist:
David Niednagel
Digital Artist:
Tobias Ott
Digital Artist:
Dawrath Phoue
Digital Artist:
Geoffroi Ridel
Digital Artist:
Victor Hugo Rodriguez
Digital Artist:
Derrick D. Sesson II
Digital Artist:
Som N. Shankar
Digital Artist:
Ruel Smith
Digital Artist:
Tom St. Amand
Digital Artist:
Daniel Stern
Digital Artist:
Scott Tessier
Digital Artist:
Gideon W. Vandergriff
Digital Artist:
Dawn Gates Wells
Digital Artist:
Katie Williams
Digital Artist:
David B. Wilson
Compositing:
Eric Beaver
Compositing:
Rafael Colon
Compositing:
Nitant Ashok Karnik
Compositing:
Franz Kol
Compositing:
Lenz Kol
Compositing:
Vinh Nguyen
Compositing:
John Sasaki
Compositing:
Jason O.T. Selfe
Compositing:
Dave Takayama
Compositing:
Hirofumi Takeda
Compositing:
Tom Truscott
Technical Assistant:
Melissa Cell
Technical Assistant:
Don Ho Han
Technical Assistant:
Ricardo Mendoza
Visual Effects Editor:
Andrew R. Cohen
Editor:
Lin A Wilde
Production Assistant:
Nicole Gutzmann
Titles/Motion Graphics:
W+K Motion
Visual Effects Supervisor:
Adam Nikolaidis
Senior Designer:
Mark Lundgren
Senior Motion Designer:
Jeff Ackley
Motion Designer:
Albert Yih
Motion Designer:
Sharon Correa
Junior Motion Designer:
Carlos Enciso
Motion Productionist:
Brit Phelan
Motion Producer:
Sarah Gamazo
Head of Motion:
Michael Gersten
Studio Senior Designer:
Michael Rosenau
Studio Designer:
Randall Garcia
Studio Manager:
Matt Blum
Sound Company:
Trinitite Inc
Sound Designer:
Brian Emrich
Mix Company:
Lime Studios
Mixer:
Rohan Young
Assistant Mixer:
Jeff Malen
Producer:
Susie Boyajan
Music Company:
Walker
Executive Producer:
Sara Matarazzo
Music Producer:
Abbey Hickman
Executive Producer:
Patrick Milling Smith
Executive Producer:
Chris Milk
Executive Producer:
Brian Carmody
Executive Producer:
Samantha Storr
Executive Producer:
Tamsin Glasson
Producer:
Ben Croker
Editor:
Elise Butt
Visual Effects Supervisor:
Janelle Crowshaw
Domain Executive Producer:
Chris Fieldhouse
Integration Artist:
Viki Chan Jo
Immersive Media Technician:
Ryan Whitehead
Immersive Media Technician:
Arthur Gadja
Production Company:
VRSE Works

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