Nike Puts You in Neymar's Shoes on the Soccer Pitch With VR Experience
Users Can Play at Home or in Stores via Samsung Gear VR
Published On
Jul 10, 2015
Editor's Pick
Nike is the latest brand to launch a virtual reality experience, with a 90-second film promoting the launch of its Hypervenom Phantom II shoe. The experience, created by Wieden & Kennedy Portland and directed via Smuggler's Adam Berg, lets people step into the shoes of Brazillian soccer superstar Neymar Jr. using Google Cardboard.
It gives users a 90-second in-game experience from Neymar's perspective -- and they even get to score a goal. The film is also available on YouTube 360, and for true VR, the experience is available in some Nike retail stores via the Samsung Gear VR headset.
Credits
- Date
- Jul 10, 2015
- Agency :
- Wieden & Kennedy-Portland
- Brand :
- Nike
- Client :
- Nike
- Global Creative Director :
- Alberto Ponte
- Global Creative Director :
- Ryan O'Rourke
- Interactive Director :
- Dan Viens
- Copywriter :
- Mario Garza
- Art Director :
- Emma Barnett
- Agency Senior Producer :
- Endy Hedman
- Agency Senior Producer :
- Jennie Lindstrom
- Executive Agency Producer :
- Matt Hunnicutt
- Director, Broadcast Production :
- Ben Grylewicz
- Director, Interactive Production :
- Patrick Marzullo
- Junior Interactive Producer :
- Evelyn Loomis
- Interactive Senior Producer :
- Ben Oh
- Creative Technologist :
- Michael Latzoni
- Experience Designer :
- Tera Hatfield
- Account Team :
- Alyssa Ramsey
- Account Team :
- Jorge Papa
- Account Team :
- Luiza Prata Carvalho
- Account Team :
- Patrick Gulliford
- Business Affairs :
- Amber Lavender
- Project Manager :
- Jordan Schroeder
- Executive Creative Director :
- Joe Staples
- Executive Creative Director :
- Mark Fitzloff
- Director :
- Adam Berg
- Co-Founder :
- Brian Carmody
- Executive Producer :
- Shannon Jones
- Line Producer :
- Ben Croker
- Director, Photography :
- Mattias Montero
- Editorial Company :
- Cosmo Street Editorial
- Editorial Company :
- Rock Paper Scissors
- Editor :
- Paul Hardcastle
- Editor :
- Angus Wall
- Assistant Editor :
- Ramon DeSouza
- Assistant Editor :
- Arielle Zakowski
- Editorial Producer :
- Marie Mangahas
- Editorial Producer :
- Jared Thomas
- Executive Producer :
- Yvette Cobarrubias
- Executive Producer :
- Angela Dorian
- Telecine Company :
- MPC
- Colorist :
- Mark Gethin
- Visual Effects Company :
- Digital Domain
- President :
- Rich Flier
- Executive Producer :
- Chris Fieldhouse
- Visual Effects Supervisor :
- Janelle L. Croshaw
- Digital Effects Supervisor :
- Lou Pecora
- Compositing Supervisor :
- Aruna Inversin
- CG Supervisor :
- Ronald D. Herbst
- Visual Effects Producer :
- Ian Markiewicz
- Visual Effects Coordinator :
- Melissa Nemcek
- Visual Effects Coordinator :
- Marco Ragozzino
- CG Lead :
- William L. Carlton
- CG Lead :
- David Liu
- 3D Tracking Lead :
- Ross Mackenzie
- Paint/Rotoscope Lead :
- Howard Cabalfin
- Paint/Rotoscope Lead :
- Nathalie Gonthier
- Digital Artist :
- Jon Aghassian
- Digital Artist :
- Alfonso Alpuerto
- Digital Artist :
- Nicole Arnell
- Digital Artist :
- Elizabeth Bernard
- Digital Artist :
- Marcus Carter
- Digital Artist :
- Benjamin Cinelli
- Digital Artist :
- Viki Chan
- Digital Artist :
- Brian Creasey
- Digital Artist :
- David Corral
- Digital Artist :
- Edgar Diaz
- Digital Artist :
- Janet Freedland
- Digital Artist :
- Ellen Hoffman
- Digital Artist :
- Melissa Huerta
- Digital Artist :
- John Kasprzak
- Digital Artist :
- Thomas Kernan
- Digital Artist :
- Shahar Levavi
- Digital Artist :
- Brad Lincoln
- Digital Artist :
- Mark Loso
- Digital Artist :
- Adrian Riveria Lozano
- Digital Artist :
- Leslie Major
- Digital Artist :
- Jim Moorhead
- Digital Artist :
- David Niednagel
- Digital Artist :
- Tobias Ott
- Digital Artist :
- Dawrath Phoue
- Digital Artist :
- Geoffroi Ridel
- Digital Artist :
- Victor Hugo Rodriguez
- Digital Artist :
- Derrick D. Sesson II
- Digital Artist :
- Som N. Shankar
- Digital Artist :
- Ruel Smith
- Digital Artist :
- Tom St. Amand
- Digital Artist :
- Daniel Stern
- Digital Artist :
- Scott Tessier
- Digital Artist :
- Gideon W. Vandergriff
- Digital Artist :
- Dawn Gates Wells
- Digital Artist :
- Katie Williams
- Digital Artist :
- David B. Wilson
- Compositing :
- Eric Beaver
- Compositing :
- Rafael Colon
- Compositing :
- Nitant Ashok Karnik
- Compositing :
- Franz Kol
- Compositing :
- Lenz Kol
- Compositing :
- Vinh Nguyen
- Compositing :
- John Sasaki
- Compositing :
- Jason O.T. Selfe
- Compositing :
- Dave Takayama
- Compositing :
- Hirofumi Takeda
- Compositing :
- Tom Truscott
- Technical Assistant :
- Melissa Cell
- Technical Assistant :
- Don Ho Han
- Technical Assistant :
- Ricardo Mendoza
- Visual Effects Editor :
- Andrew R. Cohen
- Editor :
- Lin A Wilde
- Production Assistant :
- Nicole Gutzmann
- Titles/Motion Graphics :
- W+K Motion
- Visual Effects Supervisor :
- Adam Nikolaidis
- Senior Designer :
- Mark Lundgren
- Senior Motion Designer :
- Jeff Ackley
- Motion Designer :
- Albert Yih
- Motion Designer :
- Sharon Correa
- Junior Motion Designer :
- Carlos Enciso
- Motion Productionist :
- Brit Phelan
- Motion Producer :
- Sarah Gamazo
- Head of Motion :
- Michael Gersten
- Studio Senior Designer :
- Michael Rosenau
- Studio Designer :
- Randall Garcia
- Studio Manager :
- Matt Blum
- Sound Company :
- Trinitite Inc
- Sound Designer :
- Brian Emrich
- Mix Company :
- Lime Studios
- Mixer :
- Rohan Young
- Assistant Mixer :
- Jeff Malen
- Producer :
- Susie Boyajan
- Music Company :
- Walker
- Executive Producer :
- Sara Matarazzo
- Music Producer :
- Abbey Hickman
- Executive Producer :
- Patrick Milling Smith
- Executive Producer :
- Chris Milk
- Executive Producer :
- Brian Carmody
- Executive Producer :
- Samantha Storr
- Executive Producer :
- Tamsin Glasson
- Producer :
- Ben Croker
- Editor :
- Elise Butt
- Visual Effects Supervisor :
- Janelle Crowshaw
- Domain Executive Producer :
- Chris Fieldhouse
- Integration Artist :
- Viki Chan Jo
- Immersive Media Technician :
- Ryan Whitehead
- Immersive Media Technician :
- Arthur Gadja
- Production Company :
- VRSE Works
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