Nike Puts You in Neymar's Shoes on the Soccer Pitch With VR Experience
Users Can Play at Home or in Stores via Samsung Gear VR
Jul 10, 2015
Nike is the latest brand to launch a virtual reality experience, with a 90-second film promoting the launch of its Hypervenom Phantom II shoe. The experience, created by Wieden & Kennedy Portland and directed via Smuggler's Adam Berg, lets people step into the shoes of Brazillian soccer superstar Neymar Jr. using Google Cardboard.
It gives users a 90-second in-game experience from Neymar's perspective -- and they even get to score a goal. The film is also available on YouTube 360, and for true VR, the experience is available in some Nike retail stores via the Samsung Gear VR headset.