At the height of the NFT craze in 2021, Hyundai gave away 10 Santa Cruz NFTs on social media. The automaker now admits they are essentially worthless. So it is proposing a solution—it is promising to give away a real Santa Crux (or cash equivalent—the vehicle starts at around $28,000) to the first person who can prove they have one of the 10 NFTs given away three years ago.

Hyundai began plugging its trade offer Monday on social media with post that simultaneously makes fun of NFTs—“I think my grandma bought one of those.”

The posts on Instagram, X and TikTok direct people to enter at a special website. Innocean USA was behind the effort.

 

 

 

 

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