Adobe is promoting its Creative Cloud with a gorgeous, visual spot celebrating "the new creative" - who can be anything from a designer to an architect to an app creator. The film, by Goodby Silverstein & Partners plays up the creative possibilities of the brand's tools and features a series of artists with their own work projected across their faces. Those who appear include Joshua Davis, Dylan Roscover, Anita Fontaine, Jeremy Fish and Alejandro Chavetta. Additional artwork was also crowd-sourced from Adobe's Behance online platform that showcases creatives' photography, graphic design, illustration and fashion portolios. "Default" by Django Django is the soundtrack.
The film was released as Adobe's announced that it has surpassed one million subscriptions to its Creative Cloud, which gives creatives access to tools including Photoshop, Illustrator, InDesign and Dreamweaver.