Adobe Salutes The New Creative With Artists Wearing Their Work

Spot for Adobe's Creative Cloud Features Joshua Davis, Dylan Roscover And More

Published On
Sep 18, 2013

Editor's Pick

Adobe is promoting its Creative Cloud with a gorgeous, visual spot celebrating "the new creative" - who can be anything from a designer to an architect to an app creator. The film, by Goodby Silverstein & Partners plays up the creative possibilities of the brand's tools and features a series of artists with their own work projected across their faces. Those who appear include Joshua Davis, Dylan Roscover, Anita Fontaine, Jeremy Fish and Alejandro Chavetta. Additional artwork was also crowd-sourced from Adobe's Behance online platform that showcases creatives' photography, graphic design, illustration and fashion portolios. "Default" by Django Django is the soundtrack.

The film was released as Adobe's announced that it has surpassed one million subscriptions to its Creative Cloud, which gives creatives access to tools including Photoshop, Illustrator, InDesign and Dreamweaver.

Credits

Date
Sep 18, 2013
Brand:
Adobe
Client:
Adobe
Agency:
Goodby Silverstein & Partners
Co-Chairman/Creative Director:
Rich Silverstein
Associate Creative Director:
Will Elliot
Senior Art Director:
Patrick Knowlton
Art Director:
Sam Luchini
Copywriter:
Roger Baran
Director, Broadcast Production:
Cindy Fluitt
Executive Producer:
Cat Reynolds
Director, Graphic Services:
Jim King
Director:
Brady Baltezore
Executive Producer:
PJ Koll
Executive Producer:
James Horner
Producer:
Chris Whitney
Director, Photography:
Juli Lopez
Stills Camera:
Claude Shade
Production House/Post Production:
eLevel Films
Post Producer:
Katharine O'Hara
Visual Effects Supervisor:
Nathan Shipley
Animation:
Jessica Gibson
Editor:
Erik Johnson
Editor Assistant:
Quinn Moticka

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