Kevin Durant Takes on the Naysayers... by Eating a Chicken Sandwich in Ad for Sonic
NBA Star Gives a Stirring Monologue
Editor's Pick
It was only a matter of time before all those ads in which elite athletes tell us, inspirationally, how they took on the "naysayers" and haters and all those horrible, negative people who tried to tell them they weren't good enough, got their very own parody commercial. (Yes, we're looking at you, Adidas and Under Armour -- and countless others that have followed in your footsteps.)
In this spot for fast food drive-in chain Sonic, NBA star Kevin Durant starts off with the same premise. The ad kicks off with Durant giving a serious-sounding monologue about how he's going to prove the doubters wrong as we see him training hard on court. Only this time he actually means something different -- he's taking on those who said he couldn't finish Sonic's Ultimate Chicken Club sandwich. (It's just going to take him a while.)
The spot, by Goodby Silverstein & Partners and directed by Biscuit's Clay Weiner, is one of an ongoing series starring Durant for the Oklahoma City-based chain. In another new ad out this week, Durant stars with Sonic's "Two Guys" characters Pete and T.J., having agreed to teach T.J. the game of basketball in exchange for an Ultimate Chicken Club sandwich.
Credits
- Date
- Mar 04, 2016
- Brand :
- Sonic
- Client :
- Sonic
- Agency :
- Goodby Silverstein & Partners
- Chief Executive Offier/President :
- Cliff Hudson
- Chief Marketing Officer :
- Todd Smith
- Vice President, Marketing :
- Sarah Beddoe
- Director, Content :
- Burke Morley
- Director, Brand Advertising and On-Lot Communications :
- Molly Brill
- Executive Creative Director/Partner :
- Margaret Johnson
- Creative Director :
- Jon Wolanske
- Copywriter :
- Colin Nissan
- Copywriter :
- Craig Shervin
- Art Director :
- Sean Farrell
- Art Director :
- Andrew Lindsey
- Executive Broadcast Producer :
- Matthew Winks
- Broadcast Producer :
- Christine Oh
- Group Account Director :
- Leslie Barrett
- Account Director :
- Jenna Duboe
- Account Manager :
- Samantha Akins
- Assistant Account Manager :
- Crystal Chan
- Group Brand Strategy Director :
- Bonnie Wan
- Senior Brand Specialist :
- Melanie Wong
- Brand Strategist :
- Ginny Rider
- Group Communication Strategy Director :
- Dong Kim
- Senior Commuications Strategist :
- Victoria Barbatelli
- Business Affairs Associate Director :
- Judy Ybarra
- Business Affairs Associate Manager :
- Chrissy Shearer
- Business Affairs Associate Manager :
- Jane Regan
- Production Company :
- Biscuit Filmworks
- Director :
- Clay Weiner
- Managing Director :
- Shawn Lacy
- Executive Producer :
- Holly Vega
- Head of Production :
- Rachel Glaub
- Head of Production :
- Mercedes Allen-Sarria
- Producer :
- Lisa Stockdale
- Editorial :
- ARCADE
- Managing Partner :
- Damian Stevens
- Executive Producer :
- Nicole Visram
- Senior Editor :
- Nick Rondeau
- Senior Editor :
- Greg Scruton
- Online/Visual Effects :
- Timber
- Creative Director/Partner :
- Jonah Hall
- Creative Director/Partner :
- Kevin Lau
- Lead Flame Artist :
- Chris Homel
- Audio Mix :
- Lime Studios
- Mixer :
- Joel Waters
- Assistant Mixer :
- Stephen Fredericks
Need a credit fix? Contact the Creativity Editors