Nike : I Would Run To You
Running across the country.
Editor's Pick
Nike and W+K Portland put a romantic twist on running, with this 2:30 video about two lovers running across to country to see each other, directed by Rattling Stick's Ringan Ledwidge.
Promoting the Nike Free Run+ 3, the cute pair -- he lives in New York, she lives in California -- decide to run to see each other, while singing, often comical lyrics. Along the way, Rosie Huntington-Whiteley and skateboarder Theotis Beasley make cameos.
The film tells you that if you are a strong enough runner, you can sing while you run. While the lady puts up a strong showing, the guy is less admirable...
Copywriter Reuben Hower wrote the adorable, original song, and if you Shazam it, you can download it for free. Plus, the actors are actually singing it.
The idea of lovers reuiniting after running long distances isn't a new one--it was also the conceit of this award-winning Love Distance online/TV campaign for Sagami Condoms from Japan, but Nike adds its own inventive twist. Next week a social media component will challenge you to test out your pipes by singing to a Nike "Karaoke Mix."
Sample lyrics:
M: I think I'm gonna need a medic.
W: You filled the hall with flower petals.
M: Why does my mouth taste like metal?
W: Baby I might die without you.
M: Baby, I might die.
Credits
- Date
- Apr 05, 2012
- Brand :
- Nike
- Client :
- Nike
- Agency :
- W&K Portland
- Global Creative Director :
- Alberto Ponte
- Global Creative Director :
- Ryan O'Rourke
- Copywriter :
- Reuben Hower
- Director :
- Ringan Ledwidge
- Art Director :
- Stuart Brown
- Senior Producer :
- Jennie Lindstrom
- Executive Creative Director/Production :
- Mark Fitzloff
- Executive Creative Director/Production :
- Susan Hoffman
- Director, Broadcast Production :
- Ben Grylewicz
- Production Company :
- Rattling Stick
- Director :
- Ringan Ledwidge
- Exec. Producer/Line Producer :
- Jennifer Barrons
- Director, Photography :
- Jess Hall
- Editorial Company :
- Work
- Editor :
- Rich Orrick
- Assistant Editor :
- Healy Snow
- Executive Producer/Post Producer :
- Erica Thompson
- Color/Telecine :
- The Mill
- Colorist :
- Adam Scott
- Producer :
- LaRue Anderson
- Visual Effects Company :
- The Mill
- Executive Producer :
- Sue Troyan
- Visual Effects Producer :
- Arielle Davis
- Lead Flame Artist :
- Phil Crowe
- Assistant :
- Becky Porter
- Assistant :
- Jake Maymudes
- Assistant :
- Paul O'Shea
- Assistant :
- Dan Lang
- Assistant :
- Edward Anderson
- Assistant :
- Joy Tiernan
- Music Company :
- Beta Petrol
- Composer :
- Marc Bianchi
- Composer :
- Bryan Ray Turcotte
- Creative Director :
- Bryan Ray Turcotte
- Executive Producer :
- Dayna Turcotte
- Sound Design Company :
- Mit Out Sound/M.O.S.
- Sound Designer :
- Ren Klyce
- Sound Design :
- Misa Kageyama
- Foley Editor :
- Malcolm Fife
- Effects Editor :
- Tim Nielsen
- Foley Artist :
- John Roesch
- Foley Artist :
- Alyson Moore
- Mix Company :
- Lime Studios
- Mixer :
- Rohan Young
- Assistant Mixer :
- Jeff Malen
- Producer :
- Jessica Locke
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