Girl Scouts of America : Icon Redesign
The Girls Scouts get a redesign—and bangs.
Published On
Jul 13, 2010

Editor's Pick
The Original Champions of Design, working with designers Jennifer Kinon and Bobby C. Martin, Jr., along with illustrators Jasper Goodall and Joe Finocchiaro, recently made an update (left) to the classic Girl Scouts of America icon (pictured right), originally designed by Saul Bass in 1978. The new design, which has drawn mixed reviews brings subtle tweaks to the Bass original, and included a slight hairstyle change (bangs) and a curvier trefoil shape.
Credits
- Date
- Jul 14, 2010
- Brand :
- Girl Scouts of the USA
- Client :
- Girl Scouts of the USA
- Design Firm :
- Original Champions of Design
- Designer :
- Jennifer Kinon
- Designer :
- Bobby C. Martin, Jr.
- Illustrator :
- Jasper Goodall
- Illustrator :
- Joe Finocchiaro
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Project Type
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