Would You F**K You?
Provocative new campaign by Ogilvy, Stink and Michael Downing promotes manscaping
Editor's Pick
Philips Norelco and Ogilvy & Mather get up close and person with male grooming rituals with two new commercials and a site to promote the shaver's manscaping powers. A little shave here and a trim there makes these guys think about what they'd do to themselves -- would they go beyond sharing a shawarma to doing the deed? Both spots were directed were Michael Downing at Epoch.
The site, the punnily-named IdFAQMe.com, which was developed in collaboration with Stink Digital, is a journey up, down and around the groomer's naked body, with product benefits (written in a friendly, jokey tone) accompanying you throughout. The creative is trying to help the brand expand beyond its older user demographic to a younger, 20-something guy, and was based on the insight that grooming has now gone from a functional need to something a bit more personal for men.
Credits
- Date
- Apr 16, 2013
- Brand:
- Norelco
- Client:
- Norelco
- Agency:
- Ogilvy & Mather
- Chief Creative Officer:
- Calle Sjoenell
- Executive Creative Director/Production:
- Jason Marks
- Creative Director:
- Zach Korman
- Creative Director:
- Tom Elia
- Art Director:
- Lukas Lund
- Art Director:
- Andreas Hoff
- Copywriter:
- Mikio Bradley
- Art Director:
- Brad Warsh
- Production Company:
- Epoch
- Director:
- Michael Downing
- Executive Producer:
- Melissa Culligan
- Line Producer:
- Eric Sedorovitz
- Post Producer:
- Cosmo Street Editorial
- Editor:
- Tom Scherma
- Executive Producer:
- Maura Woodward
- Producer:
- Heather Richardson
- Assistant Editor:
- Zack Winick
- Music:
- JSM Music
- Audio Producer:
- Sonic Union
- Mixer:
- Steve Rosen
- Telecine:
- Company 3
- Colorist:
- Tim Masick
- Finishing:
- Switch NYC
- End Tag:
- Ataboy Studios NYC
- Creative Director:
- Craig Mannion
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