Perrier : -IER

With the aid of Brit illustrator/singer/songwriter Al Murphy (see MurphyKid.com and

Published On
Oct 23, 2006

Editor's Pick

With the aid of Brit illustrator/singer/songwriter Al Murphy (see MurphyKid.com and Pocko.com) and living legend Paul Davis, Perrier has reinvented its iconic label in a wide-ranging new campaign that features print, outdoor, collateral and more. The work, aimed at twenty- and thirtysomethings, is an effort "to do something unexpected for this category, which tends to be glossy imagery of beautiful people holding a shiny product," explains O&M/New York AD John LaMacchia. "Perrier is already known for being a sophisticated brand, which gives us the license to reinvent what sophistication really means