Women currently make up 23.7 percent of the U.S. Congress. That number is record-breaking, even though women today make up 51 percent of the population. The fact that there are still so few women in Congress can be stifling for young women interested in pursuing politics.
Non-partisan nonprofit Ignite, which encourages young women to follow political careers, is looking to change that. It worked with creative agency Pereira O’Dell to create an inspiring quiz to empower young women to follow in the footsteps of the current Congresswomen.
By taking the quiz, which asks questions such as “How many toys did you have growing up?” and “What is your religion?” users discover the similarities between themselves and the current female members of Congress. Ignite is hoping that seeing commonalities will help young women break down preconceived notions and envision themselves in a similar role.
A social campaign called #WomenintheHouse promotes the quiz along with a new colorful website and animated music video. Pop artists Victoria Canal and Blimes created an original song for the music video, made by MediaMonks and Heavy Duty Projects.
This is just the latest from POD and Ignite in their efforts seeking to empower young women. Previously, they created a workbook that sought to inspire girls on the sly by letting them practice handwriting on quotes from female leaders. They also created a PSA showing girls that running for office is an attainable goal.