A meteor of waste hurtles toward the earth in Ikea's environmentally-conscious ad

Tom Kuntz directs spot by Mother focusing on small ways we can save the planet

Published On
Jan 04, 2021

Editor's Pick

Ikea continues its focus on sustainability and the environment in 2021, kicking the year off with a new global campaign that demonstrates the small ways in which we can contribute to saving the planet.

It includes a spot created by Mother London and directed by MJZ's Tom Kuntz, in which a meteor made up of a pieces of junk, garbage and waste hurtles towards earth. In the face of grim news reports warning us that "time is running out," a little girl switches on a cassette tape to play an uplifting track, ("Making it Better" by The Barons) and we see different people making small efforts, each of which help to disintegrate the meteor. These include using food storage jars and reusable cups; replacing filament bulbs with LED; not using the tumble dryer for everything; upcycling furniture, or simply something as small as putting a plastic bottle in the recycle bin. The tagline is "fortune favors the frugal." 

The campaign will run as TV, cinema and online in the U.K. and Ireland, and will be accompanied by an outdoor push, featuring more examples of small ways to save the planet, with executions running in key Ikea markets such as the U.S. and the Netherlands. 



Jan 04, 2021
Client :
Agency :
Production Company :
Director :
Tom Kuntz
MJZ Producer :
Shirley O’Connor
MJZ Production Manager :
Daniel Gay
Production Designer :
Jahmin Assa
Director of Photography :
Daniel Landin
Editing :
Russell Icke
Editing :
The Whitehouse Post
Music Supervision :
John Connon
Music Supervision :
Mr Pape
Sound :
Sam Ashwell
Sound :
Post :
Electric Theatre Collective
Electric Theatre Collective
Producer :
Magda Krimitsou
Coordinator :
Larisa Covaciu
Creative Director :
James Sindle
2D Lead :
James Belch
3D Lead :
Tushar Kewlani
2D Artist :
CJ Gaikwad
2D Artist :
Ludvig Hallenius
2D Artist :
Ralph Briscoe
2D Artist :
Tomer Epshtein
2D Artist :
Lino Khay
3D Artist :
Ryan Maddox
3D Artist :
Tobin Brett
3D Artist :
Patrick Krafft
3D Artist :
Gareth Bell
3D Artist :
George Savvas
3D Artist :
Jordan Dunstall
3D Artist :
Oliver Metz
3D Artist :
Greg McKneally
3D Artist :
Fabrice Fiteni
3D Artist :
Chago Bunton- Cole
3D Artist :
Luis Fos
3D Artist :
Platon Filipov
3D Artist :
Nikolai Maderthoner
Colorist :
Luke Morrison

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