If you're feeling a bit emotional today (post-Labor Day, the end of summer and all that), a new spot from Ikea Greece may be just the outlet for your feelings. Go on, have a good old sob.
The spot, by Ogilvy Greece, is the story of a farm dog who's adopted by a couple with an adorable little girl. Unfortunately, though, he's separated from his best friend back on the farm. He's taken back to the family home, all decked out with Ikea furnishings and accessories . His family showers him with love and affection, his new abode is super-comfortable, with chairs and bedding he's allowed to climb on, hammocks, rocking chairs and more, but it's not enough to erase the memory of his friend. All the while, Andy Williams' "Love Story" soundtrack helps induce the tears as you watch. When the family find a toy puppy behind the sofa with some dog biscuits, they guess the reason—and you can probably guess the ending.
Directed by Salsa via Foss Productions, the ad features the tagline, "In an Ikea home, you experience more than you'll ever imagine." The company says it will be building on the message in coming campaigns.