Ikea's doggy sob story may bring a tear to your eye

Ad from Greece showcases a cozy home through the eyes of an adopted pup

Published On
Sep 04, 2019

Editor's Pick

If you're feeling a bit emotional today (post-Labor Day, the end of summer and all that), a new spot from Ikea Greece may be just the outlet for your feelings. Go on, have a good old sob. 

The spot, by Ogilvy Greece, is the story of a farm dog who's adopted by a couple with an adorable little girl. Unfortunately, though, he's separated from his best friend back on the farm. He's taken back to the family home, all decked out with Ikea furnishings and accessories . His family showers him with love and affection, his new abode is super-comfortable, with chairs and bedding he's allowed to climb on, hammocks, rocking chairs and more, but it's not enough to erase the memory of his friend. All the while, Andy Williams' "Love Story" soundtrack helps induce the tears as you watch. When the family find a toy puppy behind the sofa with some dog biscuits, they guess the reason—and you can probably guess the ending. 

Directed by Salsa via Foss Productions, the ad features the tagline, "In an Ikea home, you experience more than you'll ever imagine." The company says it will be building on the message in coming campaigns.

Credits

Date
Sep 04, 2019
Client:
Ikea
Agency:
Ogilvy-Greece
Managing Director:
Panos Katiforis
Communications Manager:
Ada Gianneskis
Marketing Manager:
Natasa Christofi
Chief Creative Officer:
Panos Sambrakos
Group Creative Director:
Christos Koumandos
Creative Director:
Constantinos Melitas
Creative Director:
Constantinos Stamatopoulos
Copywriter:
Michalis Siamkas
Copywriter:
Theodore Kantolas
Art Director:
Vicky Pafa
Art Director:
Nektarios Stergiopoulos
Strategic Planning Director:
Georgia Mantidou
Client Service Director:
Lena Belibasaki
Business Unit Director:
Matina Trigkidou
Account Director:
Antouaneta Andreou
Digital Account Director:
Alexia Katsifou
Account Manager:
Alexandra Skrivanou
Digital Account Manager:
Vivian Papazoglou
Production Company:
Foss Productions
Director:
Salsa
Executive Producer:
Veta Chatziioannou
Director of Photography:
Menno Mans
Director of Photography:
Christos Voudouris

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Project Type