Stay in and reconnect with your home, says Ikea's new ad from Spain

Campaign encourages people to see their home from a new perspective

Published On
Mar 25, 2020

Editor's Pick

Ikea is encouraging people to enjoy their homes while staying in during the lockdown period, in a campaign from McCann in Spain.

The ad is titled #YoMeQuedoEnCasa (I Stay Home) and encourages people to view their homes from a new perspective, rather than feeling trapped by having to stay indoors. As if the house were the narrator, the text on screen reminds viewers that their home is  the place where their kids have grown up, where they have celebrated good news, and "taken refuge from the bad." The home invites the viewer to "feel me...smell me..." and wonders if it's a good opportunity to rearrange the furniture.

The footage in the ad was adapted by McCann Madrid, using a 2017 global Ikea spot from ACNE titled "Make Room for Life."

The Spanish effort comes as Ikea is also encouraging people to "stay home" in other parts of the world. A social media post by Ikea Israel took the form of one of the company's instruction manuals for furniture, except with the words “Stay Home” above a picture of a house together with a key, a lock and 100 rolls of toilet paper.

Credits

Date
Mar 25, 2020
Client :
Ikea (Spain)
Agency :
McCann-Madrid
Client Team :
Laura Durán
Client Team :
Rafael Jimenez
Client Team :
Catarina Bastos
Client Team :
Pablo Sanchez
Client Team :
Ana Ordonez
Client Team :
Mar Amador
Creative Team :
Mónica Moro
Creative Team :
Raquel Martínez
Creative Team :
Fernando Cerezo
Creative Team :
Teresa Mesonero
Creative Team :
Alejandra De Luis
Account Team :
Javier Pascual Elena Rodriguez
Account Team :
Sonsoles San José
Account Team :
Claudia Solano
Account Team :
Alejandra Sierra
Planner :
Juan Manuel Ramirez
Production Team :
Paloma Adrien
Production Team :
Paula Garcia
Production Team :
Vanessa Pizarro
Production Team :
Elisa Chia
Footage :
Ikea Global
Post Production :
Craft

Need a credit fix? Contact the Creativity Editors

Industry