Ikea and Mother London have come up with some super-creative ways recently to promote the retailer's new "sustainable" store in Greenwich, London.
Following the giant bath toy clearing garbage on the Thames and the travel pass holder made from recycled Ikea bags, the latest project is to create homes for wildlife using upcycled furniture. Mother commissioned local artists to create the "wildhomes," which are being placed in a park near the store.
They include: Adam Nathaniel Furman's colorful tower with holes for bugs, created using old Ikea Eckbacken and Hammarp worktops, and Supermundane's bat house and birdhouses, made from old Ikea Industriell shelving units. Iain Talbot’s bright blue "Bug Bud" bug hotel was created from old Ikea chairs, along with leftover cladding from the new Greenwich store. Beep Studio's nesting pods for birds were formed from old Strala lamp stands.
Je Ahn, founder of architecture company Studio Weave, created suspended black structures for bats looking to roost from Kvistbro metal tables, while Hattie Newman used a Burvik side table to make a Brazilian-style bee village.
Meanwhile architect Sash Scott used Industriell and Verberod benches and transformed them into a house is peppered with little holes, perfect for solitary bees and wasps.