Teleman's ever-changing music video is Ikea's latest textiles push

Promo by indie band accompanies retailer's 'Ghosts' TV ad

Published On
Apr 23, 2018

Editor's Pick

In Ikea's latest U.K. TV ad, ghosts liven up a dull room with color and fabric--and now the brand plays up the idea even more in a new music video.

The brand and agency Mother are behind "Repeater," a video by English indie band Teleman that's part of the same campaign promoting the retailer's textiles as the "Ghosts" commercial. The band starts off playing in a pure white room and then different colors, fabrics and textiles are added in to the beat of the music. As well as furniture, rugs and wall-hangings, the video also has fun changing the food on the table, the costumers of the singers, and, in our favorite part, there's a poodle who changes into a whole bunch of different dogs. It ends with one of the band putting away their instruments in a handy Ikea storage chest.

The video was directed by Oscar Hudson via Pulse, with VFX by Framestore. It's running on YouTube and will also be the first activity by Ikea on Instagram Stories.