Global Campaign for Indeed, the world’s #1 Job Site, Takes on Hiring Bias
Jul 30, 2019
DCX partners with client Indeed to launch a campaign that tackles one of recruitment’s greatest taboos - unconscious hiring bias.
The campaign puts resumes in front of candidates faces to emphasize the impact that hiring bias can have on talented job seekers. This campaign was just one of those drummed up by Indeed and it’s primary agency, DCX Growth Accelerator, that uses a cultural insight as a framework for its value proposition.
It’s these sort of campaigns that have helped Indeed remain not only relevant, but very successful, in a landscape of increasing digital platforms claiming to help job-seekers land employment. Indeed’s global revenue has topped $2.5 billion. Take that number compared to Indeed’s closest competitors, Zip Recruiter and Glassdoor at just a few hundred million, and the power of this strategy is evident.
The campaign consisted on global TV, online video, out of home and social