Hackers gonna hack. But what if private data locked up due to ransomware attacks and data breaches by unscrupulous hackers didn’t have to happen in the first place? Cybersecurity consultancy Infolock evolved to help companies plan to control their data but needed help getting the word out, so we built them a new identity, website and launch campaign to cut through the boring tech clutter to reach CIOs and CEOs. Admirable Devil developed a new brand identity and logo for Infolock Technologies, now ‘Infolock”, that captured the flow of data, and a new website with a cinematic, interactive narrative “THE OPERAT1ON: A Data Lifecycle Story.” We invited visitors to follow a single data file – a patient health record – from creation through end of life, where users interacting with colorful characters along the way learn how Infolock could change the story’s outcome. With the help of Division-D, the campaign launched with a geo-fenced digital campaign at a leading cybersecurity conference in Las Vegas, in 2018.