BMW Follows Up Super Bowl Spot With 'Clairvoyant' Instagram Ad
Tap This to See What Will Happen Tomorrow
Feb 04, 2015
BMW and KBS had one of the winners in the Super Bowl with their ad featuring the technophobic Katie Couric and Bryant Gumbel, clearly not in their element as they're driving along in BMW's i3 electric vehicle. They've followed up with this fun Instagram film, which delivers 300 funny predictions about the future --"Instafuture," depending on when you click on it. Some examples: "In the future, spam will once again only exist as canned meat" and "In the future 'Reply All' will still be the enemy."
The idea is simliar to this Netflix ad via Muh-tay-zik Hof-fer, which helped viewers decide which episode of "Friends" to watch.