IKEA Creates an Entire Website Inside Instagram

Russian Agency Instinct Uses Tagging Feature in a New Way

Published On
Jun 27, 2014

Editor's Pick

IKEA and Russian agency Instinct push the retailer's PS 2014 collection -- via an entire site that is built in Instagram. It begins with the setup of a user account, ikea_ps_2014. When you look at the account on your phone via Instagram, the grid view lends itself to a website, organized by categories. Click into the photos, and you're greeted with a photo showing the items in that category, each tagged, so you can go to that item's individual Instagram account. It's a smart way to bring the catalog into a new channel.