Lee Cooper : Instant Hot Buns
We hadn't considered the possibility that in the future robots will wear pants (see the PDF), but Publicis Conseil brings this and several other arresting jeans concepts to light in a new European campaign for Lee Cooper. The agency informs us the br
Published On
Sep 30, 2004
Editor's Pick
We hadn't considered the possibility that in the future robots will wear pants (see the PDF), but Publicis Conseil brings this and several other arresting jeans concepts to light in a new European campaign for Lee Cooper. The agency informs us the brand is a big player overseas, running #2 overall in the Euro jeans market, #2 in France and #3 in the U.K. As for the origins of this absolute eye-stopper of an idea, "The jeans are cut to fit anyone, whatever your shape," explains writer Guilhem Arnal. "Be it large, small, flat, whoever you are, male or female, even animal. When we say 'cut to compliment,' the message is simply everything wearing Lee Cooper jeans gets a beautiful shape. Even if you're not sexy, you become sexy the minute you put the jeans on." Yeah? We can't imagine how this can be true, but we have to admit, that is one hot ape.
Credits
- Date
- Sep 30, 2004
- Client :
- Lee Cooper
- Creative Director :
- Olivier Altmann
- Art Director :
- Jorge Carreno
- Art Director :
- Robin de Lestrade
- Copywriter :
- Guilhem Arnal
- Copywriter :
- Bruno Delhomme
- Photographer :
- Nadav Kander
- Retoucher :
- Andy D'Cruze
- Agency :
- Publicis Conseil
- Brand :
- Lee Cooper
Need a credit fix? Contact the Creativity Editors
Project Type