How Many Ways Can You Illustrate Instant Speed? This Verizon FIOS Spot Has Plenty

Verizon FIOS does a great job of illustrating how quickly its "instant Internet" works in a new spot out of McCann New York. The fast-paced ad, directed by Kevin Thomas at Thomas Thomas, is made up of vignettes illustrating the point -- from a bubble popping to a guy snipping his whole beard off, to a man doing the splits in the street to a magician turning a burning piece of paper into a dove. The idea is to show that FIOS offers New Yorkers "internet that doesn't make you wait" with speeds of 750MB -- and it certainly gets that message across. As well as TV, the campaign spans print, OOH, digital and social.

How Many Ways Can You Illustrate Instant Speed? This Verizon FIOS Spot Has Plenty

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