How Many Ways Can You Illustrate Instant Speed? This Verizon FIOS Spot Has Plenty
Ad Promotes 'Instant Internet' to New Yorkers
By
Alexandra Jardine
Published On
Jan 18, 2017
Editor's Pick
Verizon FIOS does a great job of illustrating how quickly its "instant Internet" works in a new spot out of McCann New York.
The fast-paced ad, directed by Kevin Thomas at Thomas Thomas, is made up of vignettes illustrating the point -- from a bubble popping to a guy snipping his whole beard off, to a man doing the splits in the street to a magician turning a burning piece of paper into a dove.
The idea is to show that FIOS offers New Yorkers "internet that doesn't make you wait" with speeds of 750MB -- and it certainly gets that message across. As well as TV, the campaign spans print, OOH, digital and social.
Credits
- Date
- Jan 18, 2017
- Brand :
- Verizon FiOS
- Client :
- Verizon FiOS
- Agency :
- McCann-New York
- Music :
- Found Objects Music Production
- Director :
- Kevin Thomas
- Agency :
- McCann New York
- Executive Creative Director :
- Chris Mitton
- Co-Chief Creative Officer :
- Sean Bryan
- Co-Chief Creative Officer :
- Tom Murphy
- Group Creative Director :
- Sherrod Melvin
- Group Creative Director :
- Jeremy Pippenger
- Director, Broadcast Production :
- Michele Ferone
- Production Company :
- Thomas Thomas Films
- Group Account Director :
- Dina Hovanessian
- Account Director :
- Dave Ashley
- Account Supervisor :
- Tiffany Meer
- Asistant Account Executive :
- Lauren Kriete
- Business Manager :
- Lenie Gramovot
- Chief Marketing Officer :
- Diego Scotti
- Vice President, Brand Creative Marketing :
- Geoff Walls
- Brand :
- Sandra Ciconte
- Group Manager :
- Rachel Schirmer
- Brand Manager :
- Michael Shapiro
- Senior Manager of Broadcast Production :
- Valerie Light
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