Coor Down : Integration -- Best of 2012 TV #5
Inclusion.
Editor's Pick
CoorDown, the national association for people with Down Syndrome in Italy and Saatchi & Saatchi are marking the UN World Down Syndrome Day in an exceptionally creative way.
Themed "integration," the campaign, which runs today, will program alternative versions of well-known commercials and television shows.
The project, which runs in collaboration with brands like Carrefour, Toyota and illy coffee, takes inclusion to a new level. For example, a regularly scheduled ad for illy coffee, which sees a man strolling across a street and doing a little dance, will run exactly the same way -- except the main character will be replaced by someone with Down Syndrome.
The focus, which is on treating those with the condition exactly the same way as those without, was previously reflected in a lauded effort by retailer Target, which quietly included a 6 year-old boy with Down Syndrome in one of its ads.
Credits
- Date
- Mar 21, 2012
- Brand :
- Coor Down
- Client :
- Coor Down
- Agency :
- Saatchi & Saatchi
- Executive Creative Director/Production :
- Agostino Toscana
- Creative Director :
- Agostino Toscana
- Creative Director :
- Alessandro Orlandi
- Creative Director :
- Luca Lorenzini
- Creative Director :
- Luca Pannese
- Art Director :
- Luca Pannese
- Copywriter :
- Luca Lorenzini
- Supporting Creative Team :
- Antonio Gigliotti
- Supporting Creative Team :
- Micaela Trani
- Supporting Creative Team :
- Nico Marchesi
- Supporting Creative Team :
- Riccardo Catagnano
- Supporting Creative Team :
- Davide Vismara
- Supporting Creative Team :
- Sonia Cosentino
- Supporting Creative Team :
- Anselmo Tumpic
- Supporting Creative Team :
- Elena Cicala
- Supporting Creative Team :
- Fabio D'alessandro
- Supporting Creative Team :
- Manuel Musilli
- Supporting Creative Team :
- Antonio Di Battista
- Supporting Creative Team :
- Tommaso Zago
- Supporting Creative Team :
- Eliana Frosali
- Supporting Creative Team :
- Antonio Tardio
- Supporting Creative Team :
- Daniele Barone
- Supporting Creative Team :
- Emanuele Quadri
- Supporting Creative Team :
- Giulio Frittaion
- Supporting Creative Team :
- Marco Dispenza
- Supporting Creative Team :
- Massimo Paternoster
- Supporting Creative Team :
- Alberta Schiatti
- Supporting Creative Team :
- Raffaele Bellezza
- Production Company :
- Akita
- Production Company :
- Made
- Production Company :
- Mercurio
- Production Company :
- Catsound
- Production Company :
- Sing Sing
- Production Company :
- Networks
- Production Company :
- Castadiva Pictures
- Production Company :
- Myavalon
- Production Company :
- Band
- Production Company :
- Top Digital
- Production Company :
- Disc 2 Disc
- Production Company :
- Flippermusic
- Director :
- Luca Maroni
- Director :
- Bosi e Sironi
- Director :
- Nadia De Paoli
- Director :
- Xavier Mairesse
- Director :
- Jose Pratt
- Director :
- Leone Pompucci
- Photographer :
- Davide Bodini
- Photographer :
- Mecanique Generale
- Photographer :
- Matteo Cremonini
- Photographer :
- Platinum
- Photographer :
- Boudwjin Smit
- Photographer :
- Lorenzo Scolari
- Post Production :
- Balalo
- Post Production :
- Rebelicon
- Post Production :
- Matteo Tranchellini
- Art Buyer :
- Rossana Coruzzi
- Producer and Traffic :
- Raffaella Scarpetti
- Producer and Traffic :
- Erica Lora Lamia
- Producer and Traffic :
- Silvana Gabelli
- Producer and Traffic :
- Sabrina Sanfratello
- Producer and Traffic :
- Ella Elliot
- Producer and Traffic :
- Alberto Greco
- Producer and Traffic :
- Lorena Scarazzati
- Producer and Traffic :
- Nadia Taglia
- Producer and Traffic :
- Livia Pompili
- Producer and Traffic :
- Angela Ferrante
- Producer and Traffic :
- Roberto Rubini
- PR :
- Rachele Dottori
- Web Development :
- Silvio Coco
- Web Development :
- Dario Cataldi
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