Momo is China's leading location-based social app, kind of like a cross between Highlight and Tinder.
For its brand launch we did this location-aware film, encouraging people to step out of their comfort zone.
When played on your mobile, it recommends interesting people nearby, just like those you see inside the film.
This way, people get to experience the benefit of the Momo app first hand. Since launch, users have increased from 90 million to 190 million and counting.