MOMO: Interesting Awaits
Published On
Oct 20, 2014
Description
Momo is China's leading location-based social app, kind of like a cross between Highlight and Tinder.
For its brand launch we did this location-aware film, encouraging people to step out of their comfort zone.
When played on your mobile, it recommends interesting people nearby, just like those you see inside the film.
This way, people get to experience the benefit of the Momo app first hand. Since launch, users have increased from 90 million to 190 million and counting.
Credits
- Date
- Oct 20, 2014
- Brand :
- MOMO
- Client :
- MOMO
- Agency Producer :
- Vivian Feng
- Developer :
- Ashley Cheung
- Tech Lead :
- Victor Norgen
- Agency :
- Wieden & Kennedy-Shanghai
- Executive Creative Director/Production :
- Achilles Li
- Executive Creative Director/Production :
- Michael Simons
- Creative Director :
- Raymond Chin
- Creative Director :
- Jonathan Mo
- Copywriter :
- Cook Xu
- Copywriter :
- Nick Finney
- Art Director :
- Laura Potsic
- Production :
- Radical Media
- Director :
- Ralf Schmerberg
- Editor :
- Ben Tseng
- Editor :
- Fabrizio Rossetti
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Project Type