A little girl's quest to get taller inspires healthier eating

lntermarché is back with another fun, musical spot

Published On
Aug 27, 2018

Editor's Pick

Making the choice to eat right is all a matter of finding the proper motivation. French agency Romance has showcased a teenager in love and a young boy intent on making sure Santa Claus can actually fit his bowl full of jelly down the chimney.

This time, an adorable little girl is frustrated by her short stature. A chance encounter with a giant of a classmate inspires her to expand her palate and start chowing down on soup and vegetables and seafood, all found at her local lntermarché supermarket.

Of course, it turns out she only wants to be tall so she can reach the candy cupboard. But maybe those good eating habits will stick.

Rudi Rosenberg of Insurrection directs the little lady's determined quest, which is set to "Je T'aime Trop," the 1961 French pop song by Eddy Mitchell & Les Chaussettes Noires.

Credits

Date
Aug 27, 2018
Brand:
Intermarché
Agency:
Romance
External Communications Manager:
Veronique Legueult
Brand and Communications Director:
Vincent Fievre
Marketing Manager:
Vincent Bronsard
Strategic and Operational Marketing Director:
Caroline Puechoultres
External Communications Manager:
Camille Sassi
Advertising Director:
Augustin de Vulpian
Advertising Manager:
Sandrine Bousquet
Advertising Manager:
Mallorie Baluteau
President:
Christophe Lichtenstein
Executive Creative Director:
Alexandre Herve
Director Strategy:
Romain Roux
Copywriter:
Philippe Pinel
Copywriter:
Virgile Lassalle
Art Director:
Vincent Boursaud
Associate Director:
Marie-Laure Dangeon
Associate Director:
Emilie Franck
Account Director:
Damien Carlhian
Executive Account Manager:
Anne-Claire Le Moguedec
TV Producer and Art Buyer:
Emilie Talpaert
Director:
Rudi Rosenberg
Production Company:
Insurrection
Sound Production:
THE

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