A town bids a grand farewell to its beloved teacher in heart-tugging ad for Intermarche
Another emotive spot for the French grocer from Romance and director Katia Lewkowicz weaves food into storytelling
Aug 30, 2021
French grocer Intermarche is back to make us teary with another emotive piece of storytelling, this time themed around back-to-school.
Since 2017, the supermarket's ads with agency Romance and director Katia Lewkowicz of Grand Bazar have centered around love stories set to classic French songs. In this case, the love is between a French mountain village and its school's much-beloved teacher, who is leaving his role for a job in Paris.
As he sadly packs up the classroom, including the class tortoise, there seems to be no-one around to bid him farewell—but that's because the entire town are getting ready to prepare a massive goodbye party for him (after a trip to the village Intermarche.) There's a twist in the story eventually that you probably could have predicted, but it may still bring a tear to the eye. The music track this time is "Un Endroit Pour Vivre" ("A Place to Live") by French composer William Sheller.