Watch Apple's First Ad for the Crazy-Thin iPad Air 2

Spoiler: A Pencil Was Harmed in the Making of This Film

Published On
Oct 16, 2014

Editor's Pick

Earlier this year Samsung released an ad gently mocking Apple's use of a pencil to show how thin (7.5 mm) the iPad Air is. Sure, the Air could hide behind a pencil, but the even thinner (7.3 mm) Galaxy Tab Pro 10.1 could hide behind the iPad Air.

Now that Apple's announced the iPad Air 2 (6.1 mm), it's one-upping Samsung's one-upsmanship with an ad that brings back the pencil -- and then ... well, it's only 30 seconds long, so you can see for yourself. But fair warning: A pencil was harmed in the making of this film.