Google Chrome : It Gets Better

The Google Creative Lab has launched a new campaign focusing on the Chrome browser. The campaign, which is themed "the web is what you make of it," showcases Chrome working in conjunction with other well-known Google products like Gmail and YouTube. Where past Chrome efforts have dazzled with demonstrations and visualizations based on performance, this campaign takes a more emotional, less nerdy approach. In appearance and tone, the spots also feel like kin to Google's search-based ads, like Parisian Love. Here, Chrome is showcased in the context of the It Gets Better campaign; the spot uses news and footage of the videos that have been created and shared on behalf of that cause. View the other spot, Dear Sophie, here.

Google Chrome : It Gets Better

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