IKEA: It's that affordable.

Published On
May 26, 2016

Description

"IKEA. It's that affordable." is a special offers campaign that reminds people that beautiful Scandinavian design is as affordable as the least expensive things in their daily lives. Instead of money, Ikea used the cost of coffee, toothpaste, soda cans and stamps, as a visually striking new currency to show IKEA's affordability in a whole new way.

Credits

Date
May 26, 2016
Agency:
Memac Ogilvy & Mather
Chief Creative Officer:
Paul Shearer
Executive Creative Director:
Ramzi Moutran
Art Director:
Juliana Paracencio
Copywriter:
Luiz Vicente SImoes
Brand:
Ikea
Client:
Ikea
Executive Creative Director:
Attila Nyeki
Associate Creative Director:
Juliana Paracencio
Associate Creative Director:
Luiz Vicente Simoes
Illustrator/3D Artist:
Bruno Rodrigo de Miranda
Art Director:
George Serhan
Copywriter:
Maya El Kai
Senior Account Manager:
Rami Rihani
Account Director:
Bernard Abou Nader
Art Buyer:
Rafael Malonzo
Producer:
Reethu Zacharia
Producer:
Jimmy Alfred
External Communications Manager:
Taha Iqbal
Country Marketing Manager:
Faisal AlGain

Need a credit fix? Contact the Creativity Editors

Industry
Project Type
Tags