Disaster Strikes as Cancer Cells Star in Channel 4's Bold Animated Promo

Collaboration With Cancer Research Aims to Give a Face to the Disease

Published On
Sep 05, 2014

Editor's Pick

To promote their "Stand Up to Cancer" fundraising night, Channel 4 and Cancer Research U.K. have created an animated film that aims to give a face to the disease. Directed by in-demand animation duo Smith & Foulkes (whose other recent work includes TalkTalk's "The Mission" and Coke's "Building"), it depicts cancer cells as an unpleasant minion-like race who are suddenly thrown into a disaster movie.

All the disaster-movie cliches are there: newspaper headlines saying "Don't Panic," a president who says it's all under control and lots of screaming. But this time, it's humans who are responsible for the destruction; the blue goo that's destroying the cancer-minions is being administered by a scientist in a lab. The film will run across U.K. television and in cinemas, promoting a fundraising night of live TV which takes place on October 17.

Credits

Date
Sep 05, 2014
Agency :
4Creative
Brand :
Channel 4/ Cancer Research
Client :
Channel 4/ Cancer Research
Director :
Smith & Foulkes
Creative Director :
Chris Bovill
Creative Director :
John Allison
Creative :
Pablo Gonzales de la Pena
Agency Producer :
Shananne Lane
Group Business Director :
Olivia Browne
Business Director :
Kuba Wieczorek
Group Marketing Manager :
Charlie Palmer
Marketing Manager :
Daisy Mount
Production Company :
Nexus
Executive Creative Director/Production :
Chris O'Reilly
Producer :
Tracey Cooper
Production Manager :
Fernanda Garcia Lopez
Technical Director :
Dave Walker
Editor :
Paul Hardcastle, Trim
Grade :
Mike Skrgatic
Grade :
Time Based Arts
Sound Design/Mix :
Anthony Moore
Sound Design/Mix :
Dan Beckwith
Sound Design/Mix :
Tom Joyce
Sound Design/Mix :
Factory
Sound Producer :
Lou Allen
Sound Producer :
Factory
Music Company :
Siren
Music Producer :
Sean Atherton
Music Producer :
Sian Rogers
Music Composer :
Alex Baranowski
Live Action Production Company :
4Creative
Director :
Keith McCarthy
Live Action Producer :
Shananne Lane
Director, Photography :
Chris Sabogal
Live Action :
MPC
Live Action :
George K @ MPC

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