Toyota Camry : It's Reinvented -- Super Bowl XLVI

Everything old is new.

Published On
Jan 29, 2012

Editor's Pick

For its Super Bowl ad, Toyota reinvented the Camry, but didn't stop there. Created out of Saatchi & Saatchi L.A., the spot, an extended version of the :30 that will air on game day, "reinvents" day-to-day experiences, such as going to the DMV.


Jan 30, 2012
Brand :
Toyota Camry
Client :
Toyota Camry
Agency :
Saatchi & Saatchi-Los Angeles
Executive Creative Director/Production :
Chris Adams
Executive Creative Director/Production :
Margaret Keene
Creative Director :
John Payne
Associate Creative Director, Art Director :
Jera Mehrdad
Art Director :
Scott Wilson
Art Director :
Verner Soler
Copywriter :
Marcin Markiewicz
Copywriter :
Matthew Poitras
Copywriter :
Graham McCann
Copywriter :
Scott Model
Director, Integrated Production :
Tanya LeSieur
Executive Broadcast/Content Producer :
Richard Bendetti
Associate Broadcast/Content Producer :
Dan Paquin
Management Supervisor :
Erica Baker
Strategic Planning Director :
Evan Ferrari
Strategic Planner :
Skyler Wallace
Media Director :
Gwen Conley
Associate Interactive Media Director :
Gaurika Chadha
Media Planner :
Anna Kondrashova
Project Management :
Norma Carballo
Production Company :
President :
David Zander
Senior Executive Producer :
Jeff Scruton
Producer :
Jeff McDougall
Director :
Tom Kuntz
Editing Company :
Rock Paper Scissors
Executive Producer :
Carol Lynn Weaver
Producer :
Angela Dorian
Editor :
Kirk Baxter
Assistant Editor :
Jeff Sharpe
Special Effects :
The Mill
Executive Producer :
Sue Troyan
Producer :
Arielle Davis
Production Coordinator :
Kiana Bicoy
Lead Flame Artist :
Phil Crowe
Effects Supervisor :
Paul O'Shea
Music :
Executive Producer :
Ceinwyn Clark
Creative Director/Composer :
Jason Johnson
Sound Designer :
Gus Koven
Graphics :
Gentleman Scholar
Record/Mix :
Lime Studios
Mixer :
Joel Waters

Need a credit fix? Contact the Creativity Editors

Project Type