U.K. broadcaster ITV is wrapping up the rollercoaster of a year we've had in a spot that filters it all through the eyes of a make-up artist, listening to the TV stars ranting in the dressing room throughout 2021.
In its latest spot focused on mental health in the "Britain Get Talking" campaign by agency Uncommon, the make-up artists silently listens to a series of famous faces that appear on the channel, from TV hosts Philip Schofield, Joel Dommett and Lorraine Kelly to reality stars Scarlett Moffatt and Fleur East, venting about everything from zoom calls to panic buying and homeschool. At the end, the make-up artist is finally asked about how she is and gets a chance to unload. The film ends with the message "After the last couple of years, we all need an ear. Give yours this Christmas."
The spot was directed by Simon Hynd who's directed episodes of hit sitcom "Motherland, " in his first work through production company Spindle. It will air tonight at 10pm on ITV, introduced by TV hosts Ant and Dec.
"The festive period can bring many things to the surface, good and bad," said Lucy Jameson, co-founder at Uncommon, in a statement. "In this film we wanted to disrupt the Christmas conversation with a powerful reminder to check in and listen to one another."
ITV's "Britain Get Talking" campaign originally launched in 2019 with a focus on mental health, but ITV has expanded it during the pandemic to encourage people to check in with their loved ones even when they can't see them in person.