Jagermeister will liven up your virtual party by connecting you with artists and bartenders

Drinks brand Jagermeister is offering to liven up consumers' virtual parties in the time of lockdown with an online talent-booking service, which will also serve as a helping hand to the many thousands of unemployed bartenders, artists and creatives out there. The "Save the Night" initiative, created via agency Engine, lets people book so-called "Meister Drop-ins," choosing from a network of different people who can provide anything from DJ sets to cocktail masterclasses, music or creative performances . They can then book them, for free, to "drop-in" to their parties on Skype, Zoom or Houseparty for 20 minutes. These "Meisters" are paid by Jägermeister for their appearance and can also be tipped by the party-goers via PayPal. “Meister Drop-ins take a completely different approach to other drink brand activations that ask the audience to come to them," said Engine Chief Content Officer Dave Roberts in a statement. "We're taking the talent to our audience, on their terms, while also creating an income stream for that talent." “As a family-owned business, the solidarity that is so essential is a matter of heart to us, especially when times are hard," added Michael Volke, Chairman of the Executive Board of Mast-Jägermeister SE. "Our brand and our company have been built in co-operation with passionate meister mixologists, bartenders, musicians and artists. For us it is self-evident that we now give back to them by implementing this hands-on initiative.”

Jagermeister will liven up your virtual party by connecting you with artists and bartenders

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