Turns out Travis Kelce’s brother Jason has a celebrity admirer as well—Jake From State Farm.
In an amusing twist on all the Taylor Swift hype around Travis, State Farm and agency Maximum Effort orchestrated a stunt on Sunday that saw Jake sitting with Donna Kelce to watch her other son’s team, the Philadelphia Eagles, play the Washington Commanders. Jake and Donna seemed to be fast (corporate-approved) friends, hanging out together for the duration of the game. And they picked a good one, as the Eagles outlasted the Commanders 34-31 in overtime.
Also read: Inside the NFL’s Swift marketing strategy
Jake is well known for urging consumers to bundle their auto and home insurance. In an email to Ad Age, State Farm on Sunday said that the Jake and Donna were “the bundle we didn’t know we needed.”
“At State Farm, we recognize the importance of being in tune with the pulse of pop culture. When a ‘lightning in a bottle’ moment appeared, we acted swiftly,” said Alyson Griffin, head of marketing at State Farm. “Our collaboration with Maximum Effort allowed us to strategically bring this creative concept to life, seamlessly joining the ongoing conversation in a timely, relevant and authentic way.”
Jake and Jason also spent some time together, and were even spotted leaving the players’ tunnel together after the game.
In Travis-Taylor news, the pop star did show up, as expected, at the Kansas City Chiefs game against the New York Jets at MetLife Stadium on Sunday night. One of the first commercials to air during the first quarter of the game was a promo for the upcoming concert-film version of Swift’s “Eras Tour.”