This manikin vest with breasts is designed to improve CPR training for women's bodies

Tool was created by Joan to address inequality in care during health emergencies

Published On
Jun 04, 2019

Editor's Pick

Have you ever stopped to wonder why CPR manikins don't have boobs? Creative agency Joan did, and has created a tool to help trainees get accustomed to performing CPR on female bodies.

The CPR WoManikin is a breasted vest that can be attached to any traditional manikin. Created with support from the gender equality organization United State of Women, it was inspired by a medical study, published by Audrey L. Blewer in "Circulation: Cardiovascular Quality and Outcomes," which revealed that women suffering cardiac arrest in public are 27% less likely than men to receive CPR.

“CPR manikins are designed to look like human bodies, but they actually represent less than half of our society," Joan Co-Founder and Chief Creative Officer Jaime Robinson said in a statement. "The absence of women’s bodies in CPR training results in hesitation from bystanders, which in turn results in women being more likely to die in cardiac arrest. Our hope is that the WoManikin will bridge this gap in education and, ultimately, save many lives.”

The WoManikin will be supported by a digital and social campaign, timed to coincide with National CPR Awareness Week this week. It includes a social media challenge through Instagram stories where women share short videos explaining why women often don’t receive CPR. Women will encourage their followers to demand CPR using #GiveMeCPR.

The project comes as there's a growing awareness of products designed around men that disadvantage women: the feminist campaigner Caroline Criado-Perez recently published the book "Invisible Women; Exposing Data Bias in a World Designed for Men" which details, among other things, that crash test dummies are based on male bodies, making car design less effective for protecting women. 

Credits

Date
Jun 04, 2019
Agency:
Joan Creative
Chief Creative Officer:
Jaime Robinson
CEO:
Lisa Clunie
Head of Accounts:
Sarah Collinson
Executive Creative Director:
Dan Lucey
Associate Creative Director:
Mica Gallino
Creative:
Elana Sasson
Sr. Designer:
Gonzalo Hergueta
Designer:
Scott Sanders
Sr. Strategist:
Dayna Uyeda
Strategist:
Hannah Lewman
Executive Producer:
Laura Lepre
Jr. Producer:
Brenton Roberson
Track:
Prahh Com Poesia
Music Artist:
Spaniol

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Project Type