Joe Jonas learns how to be a Bridgerton in Tanqueray and Netflix tie-up

The Diageo brand is running a social media contest in addition to spot via The Community

Published On
Mar 18, 2022

Editor's Pick

Diageo-owned Tanqueray is getting into bed (or should that be up a ladder?) with Netflix's "Bridgerton" for a new campaign ahead of the second series of its Regency-themed hit show. And in case that wasn't enough, it threw in Joe Jonas too. 

In a spot created via The Community, Jonas learns “how to become a Bridgerton” with the help of Jonathan Bailey, the actor who plays Anthony Bridgerton, and “Bridgerton” superfan and comedian Phoebe Robinson. The whole idea revolves around making it "T-time" (ie Tanqueray time) and drinking gin like someone in a posh costume drama.

In case you're wondering what Jonas has to do with Bridgerton, apparently people have commented on social media that he looks like he should be in the show. He camps it up gamely in the video as "Joseph Jonas the First," learning how to look fancy, sip cocktails elegantly and dance. Adriana Robles directed the video via Tool. 

A social media contest will give fans of the show a chance to win one of three “Bridgerton”-inspired experiences. They'll need to showcase on social how they "#makeitTtime" leading up to and after the Season Two premiere on March 25.

"Teatime in the Regency Era was the epitome of elegance,” said Diageo's senior VP of rum, tequila and gin, Christina Choi, in a statement. “And with the second season of ‘Bridgerton’ on the horizon, I think it’s the perfect time to bring this grand tradition out of the sitting rooms, drawing rooms and garden gazebos of yore to give it a fresh, modern-day twist. ‘T-time’ is the perfect occasion to take a break from your day-to-day routine, adding a little bit of sparkle, scandal and surprise to your life by enjoying a delightful Tanqueray cocktail or two with your friends and loved ones.”

Credits

Date
Mar 18, 2022
Client :
Tanqueray
Agency :
The Community
Creative :
Chidera Ufondu
Strategy :
Aneka Myles
Partnership Lead :
Kevin Simms
Creative Producer :
Nick Feder
Diageo SVP - Gin, Rum, Tequila :
Christina Choi
Diageo Brands in Culture- Gin, Rum, Tequila :
Jamie Hakim
Diageo Brand Director, Tanqueray :
Dorothy DeVenecia
Diageo Senior Brand Manager, Tanqueray :
Andres Romero
Diageo Associate Brand Manager, Tanqueray :
Shomari Tomlinson
Diageo Customer Planning & Activation Director- Gin, Rum, Tequila :
Jill Mccaffrey
Diageo Central Media Manager :
Caitlin Dorgler
Diageo Senior Manager of Digital Activation :
Hannah Tanau
Diageo Digital Media Analyst :
Mimi Wu
Director of Marketing Procurement :
Kelley Campbell
Diageo Procurement Manager - Advertising Content & Production :
Amanda Cassatta
Diageo Brands in Culture Director - Branded Entertainment :
Lindsay Wallner
Chief Creative Officer Global :
Joaquin Molla
Chief Creative Officer Global :
Jose Molla
Chief Creative Officer NY :
Frank Cartagena
Group Creative Director :
Lucas Bongioanni
Head of Art & Design :
Marc Schwarzberg
Creative Director :
Federico Diaz
Creative Director :
Juarez Rodriguez
Creative Director :
Cora Fernandez
Associate Creative Director :
Marcelo Maciel
Associate Creative Director :
Martin Stuart
Associate Creative Director :
Aldo Gonzalez
Associate Creative Director :
Federico Aubone
Senior Art Director :
Remy Law
Senior Copywriter :
Lyndsey Stormer
Director of Communications :
Kara Stockton
EVP Head of Integrated Production :
Laurie Malaga
Executive Producer :
Chris Parke
Senior Producer :
Henna Kathiya
Associate Producer :
Kevin Hermanni
President :
Marci Miller
Sr. Brand Lead :
Jessica Patino
Brand Supervisor :
Veronica Salgueiro
Senior Brand Associate :
Madison Fortna
Brand Associate :
Isabelle Feanny
VP Strategy :
Anthony Mariello
Group Strategy Director :
Eric Tsai
Associate Connections Director :
Jacqueline Hernandez
Strategist :
Alejandro Cardenas
Sr. Business Affairs Director :
Natalie Greenman
Sr. Business Affairs Manager :
Daphne Papadopulos
Proofreading Manager :
Ursula Carpio
Company :
Hunter
Company :
Starpower
Company :
PHD Media
Global Planning Director :
Joe Castillo
Planning Supervisor :
Grace Havard
Associate Digital Director :
Justina Santiago
Strategist :
Julia Baum
Associate Director :
Jake Matz
Assistant Strategist :
Grace Collins
Digital Director :
Johnny Chappell
Digital Investment Analyst :
Paige Walken
Associate Director :
Joe Ann Park
Associate Director :
Jennifer O’Halloran
Production Company :
Tool
Director :
Adriana Robles
DP :
Chris Blauvelt
Executive Producer :
Laura Macauley
Line Producer :
Melissa Murphy
Editorial and Finishing :
MackCut
Editor :
David Koza
Editor :
Gus Roman
Assistant Editor :
Cassi Waciega
Flame Artist :
Jim Hayhow
Post Executive Producer :
Gina Pagano
2D Artist :
Maebe Wood
Color Company :
Company 3
Colorist :
Kath Raisch
Head of Production Short Form :
Julia Paskert
Color Producer :
Katie Andrews
Music :
Human
Composer :
Alexandra Gordon
Composer :
Andrew Bloch
Production :
Kenzo Perron
Production :
James Dean Wells
Mix Company :
Sound Lounge
Audio Mixer :
Tom Jucarone
Executive Producer :
Dana Villarreal
Photographer :
Steven Lake

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