John C. Reilly narrates Ogilvy’s latest work for the Chicago International Film Festival

Ogilvy Chicago’s work for the Chicago International Film Festival is always compelling, and this year’s campaign has more reasons than ever to celebrate—60 of them, in fact. John C. Reilly narrates the 60th anniversary spot below, celebrating the festival’s legacy of introducing a wide variety of films, actors, directors, genres and cinematic styles to the world. Reilly’s voice lends warmth and credibility to the piece, which is further elevated by clips from classic films that have screened at CIFF. The campaign also includes striking print work that uses the numbers 6 and 0 as windows to pair different movies screened at different times in clever visual ways. (See below.) The work is running on OOH, wild postings, OLV, social, print, audio and on-premise touchpoints. More Creativity coverage from Ad Age: Sign up for our daily Creativity newsletter to see the best stories of the day.

John C. Reilly narrates Ogilvy’s latest work for the Chicago International Film Festival

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