Johnnie Walker invites you to remember the past 12 Years

The whisky brand is promoting its 12 year aged Black Label in latest spot via Anomaly

Published On
Nov 27, 2018

Editor's Pick

12 years is a long old time. Particularly if you're a millennial, like the young Scottish woman who narrates the new spot by Johnnie Walker, inviting viewers to remember the past 12 years of their life.

The spot impresses home the message that Johnnie Walker Black Label takes 12 years to perfect by making that exact timespan its focus. With its images of a wedding, adventurous traveling and and talk of "choices you've made," it seems aged at a young audience, or at least thirtysomethings who have come through their twenties and are now "ready for the next 12," rather than an older audience looking back on their life. It's an interesting strategy to attract new whisky drinkers to a brand that's all about ageing and waiting, rather than YOLO hedonism. 

Kiku Ohe at Superprime directed the spot, for Anomaly New York.


Nov 27, 2018
Client :
Johnnie Walker Black Label
Agency :
Anomaly-New York
Production Company :
Director :
Kiku Ohe
Managing Director / Head of Sales :
Michelle Ross
Managing Producer / Executive Producer :
Rebecca Skinner
Executive Producer :
Colleen O’Donnell
Line Producer :
Alex Waite
Director of Photography :
Christopher Blauvelt
Editorial :
Editor :
Stewart Reeves
Assistant Editor :
Audrey Weiner
Assistant Editor :
Jamie Hodgson
Executive Producer :
Erica Thompson
Producer :
Chris Delarenal
VFX Company :
VFX Executive Producer :
Charlotte Arnold
VFX Producer :
Bindy St. Leger
Flame Compositor :
Margolit Steiner
Nuke Compositor :
Jacob Slutsky
Color :
Company 3
Colorist :
Tom Poole
Color Producer :
Alexandra Lubrano
Audio Post :
Heard City
Executive Producer :
Sasha Awn
Producer :
Andi Lewis
Managing Partner :
Gloria Pitagorsky
Mixer :
Phil Loeb

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