Dallas Cowboys' Dez Bryant Joins a Secret Training Ritual in Jordan's Latest Ad

Spot Is Based on Jordan's Real-Life 'Breakfast Club'

Published On
Aug 09, 2016

Editor's Pick

Jordan's latest ad centers on a secret training regime for athletes, based on the real "breakfast club" training ritual established by Michael Jordan in 1989.

The spot, created by Wieden & Kennedy New York and directed by Pulse's Dan DiFelice, follows Dallas Cowboys wide receiver Dez Bryant on a late-night journey to an underground gym where he joins other "club members," boxer Andre Ward and Oklahoma City Thunder's Victor Oladipo. "The other night, I dreamed I was Michael Jordan," says Bryant, as he climbs out of a supercar in the dead of night and lets himself into a secret training lair with his personal key. Whether it's late night or early morning is debatable.

Credits

Date
Aug 09, 2016
Agency:
Wieden & Kennedy-New York
Brand:
Jordan
Client:
Jordan
Client Contact:
Desmond Marzette
Executive Creative Director:
Karl Lieberman
Creative Director:
Caleb Jensen
Creative Director:
Jimm Lasser
Copywriter:
Caleb Jensen
Art Director:
Jimm Lasser
Project Manager:
Kristin Daly
Head of Content Production:
Nick Setounski
Producer:
Alison Hill
Associate Producer:
Kweku Taylor-Hayford
Strategist:
Brandon Thornton
Account Team:
Jordan Muse
Account Team:
Liz Lindberg
Business Affairs Team:
Sara Jagielski
Business Affairs Team:
Lindsey Timko
Business Affairs Team:
Tana Prosper
Media Team:
Karlo Cordova
Media Team:
Branden Bouvia
Media Team:
Chad Muratev
Traffic Director:
Sonia Bisono
Production Company:
Pulse Films
Director:
Daniel DiFelice
President of Commercials:
Kira Carstensen
Executive Producer:
Hillary Rogers
Head of Production:
Marina Viscun
Line Producer:
Julia Roberson
Director, Photography:
Rik Zang
Production Designer:
Chelsea Oliver
Editorial Company:
Joint
Editor:
Tommy Harden
Executive Producer:
Leslie Carthy
Producer:
Michelle Carmen
Editorial Assistant:
Stephen Schmidt
Visual Effects Company:
ETC
CG Artist:
Remi Dessinges
CG Artist:
Corinne DeOrsay
CG Artist:
Jennifer Kim
CG Artist:
Steve Beck
Lead Flame/2D:
John Price
2D Flame:
Fefo De Souza
Nuke Artist:
Heiðrún Haraldsdóttir
Nuke Artist:
Syam Karumathil
2D Concept Design:
Cecilia Lee
Matte Painter:
Roger Kupelian
Producer:
Louisa Cartwright
Online Company:
Blacksmith
Flame Artist:
Margolit Steiner
Flame Artist:
Iwan Zwarts
Producer:
Megan Sweet
Telecine Company:
Company 3
Colorist:
Tom Poole
Mix Company:
Sonic Union
Mixer:
Steve Rosen
Sound Designer:
Adrian Aurelius
Sound Design Company:
D4ZED
Sound Design:
Gregers Maersk Moeller
Song:
Mind Playing Tricks on Me (instrumental)
Artist:
Geto Boys

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