Dallas Cowboys' Dez Bryant Joins a Secret Training Ritual in Jordan's Latest Ad

Spot Is Based on Jordan's Real-Life 'Breakfast Club'

Published On
Aug 09, 2016

Editor's Pick

Jordan's latest ad centers on a secret training regime for athletes, based on the real "breakfast club" training ritual established by Michael Jordan in 1989.

The spot, created by Wieden & Kennedy New York and directed by Pulse's Dan DiFelice, follows Dallas Cowboys wide receiver Dez Bryant on a late-night journey to an underground gym where he joins other "club members," boxer Andre Ward and Oklahoma City Thunder's Victor Oladipo. "The other night, I dreamed I was Michael Jordan," says Bryant, as he climbs out of a supercar in the dead of night and lets himself into a secret training lair with his personal key. Whether it's late night or early morning is debatable.


Aug 09, 2016
Agency :
Wieden & Kennedy - New York
Brand :
Client :
Client Contact :
Desmond Marzette
Executive Creative Director :
Karl Lieberman
Creative Director :
Caleb Jensen
Creative Director :
Jimm Lasser
Copywriter :
Caleb Jensen
Art Director :
Jimm Lasser
Project Manager :
Kristin Daly
Head of Content Production :
Nick Setounski
Producer :
Alison Hill
Associate Producer :
Kweku Taylor-Hayford
Strategist :
Brandon Thornton
Account Team :
Jordan Muse
Account Team :
Liz Lindberg
Business Affairs Team :
Sara Jagielski
Business Affairs Team :
Lindsey Timko
Business Affairs Team :
Tana Prosper
Media Team :
Karlo Cordova
Media Team :
Branden Bouvia
Media Team :
Chad Muratev
Traffic Director :
Sonia Bisono
Production Company :
Pulse Films
Director :
Daniel DiFelice
President of Commercials :
Kira Carstensen
Executive Producer :
Hillary Rogers
Head of Production :
Marina Viscun
Line Producer :
Julia Roberson
Director, Photography :
Rik Zang
Production Designer :
Chelsea Oliver
Editorial Company :
Editor :
Tommy Harden
Executive Producer :
Leslie Carthy
Producer :
Michelle Carmen
Editorial Assistant :
Stephen Schmidt
Visual Effects Company :
CG Artist :
Remi Dessinges
CG Artist :
Corinne DeOrsay
CG Artist :
Jennifer Kim
CG Artist :
Steve Beck
Lead Flame/2D :
John Price
2D Flame :
Fefo De Souza
Nuke Artist :
Heiðrún Haraldsdóttir
Nuke Artist :
Syam Karumathil
2D Concept Design :
Cecilia Lee
Matte Painter :
Roger Kupelian
Producer :
Louisa Cartwright
Online Company :
Flame Artist :
Margolit Steiner
Flame Artist :
Iwan Zwarts
Producer :
Megan Sweet
Telecine Company :
Company 3
Colorist :
Tom Poole
Mix Company :
Sonic Union
Mixer :
Steve Rosen
Sound Designer :
Adrian Aurelius
Sound Design Company :
Sound Design :
Gregers Maersk Moeller
Song :
Mind Playing Tricks on Me (instrumental)
Artist :
Geto Boys

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