Dallas Cowboys' Dez Bryant Joins a Secret Training Ritual in Jordan's Latest Ad
Spot Is Based on Jordan's Real-Life 'Breakfast Club'
Aug 09, 2016
Jordan's latest ad centers on a secret training regime for athletes, based on the real "breakfast club" training ritual established by Michael Jordan in 1989.
The spot, created by Wieden & Kennedy New York and directed by Pulse's Dan DiFelice, follows Dallas Cowboys wide receiver Dez Bryant on a late-night journey to an underground gym where he joins other "club members," boxer Andre Ward and Oklahoma City Thunder's Victor Oladipo. "The other night, I dreamed I was Michael Jordan," says Bryant, as he climbs out of a supercar in the dead of night and lets himself into a secret training lair with his personal key. Whether it's late night or early morning is debatable.