Dallas Cowboys' Dez Bryant Joins a Secret Training Ritual in Jordan's Latest Ad
Spot Is Based on Jordan's Real-Life 'Breakfast Club'
By
Alexandra Jardine
Published On
Aug 09, 2016
Editor's Pick
Jordan's latest ad centers on a secret training regime for athletes, based on the real "breakfast club" training ritual established by Michael Jordan in 1989.
The spot, created by Wieden & Kennedy New York and directed by Pulse's Dan DiFelice, follows Dallas Cowboys wide receiver Dez Bryant on a late-night journey to an underground gym where he joins other "club members," boxer Andre Ward and Oklahoma City Thunder's Victor Oladipo. "The other night, I dreamed I was Michael Jordan," says Bryant, as he climbs out of a supercar in the dead of night and lets himself into a secret training lair with his personal key. Whether it's late night or early morning is debatable.
Credits
- Date
- Aug 09, 2016
- Agency :
- Wieden & Kennedy - New York
- Brand :
- Jordan
- Client :
- Jordan
- Client Contact :
- Desmond Marzette
- Executive Creative Director :
- Karl Lieberman
- Creative Director :
- Caleb Jensen
- Creative Director :
- Jimm Lasser
- Copywriter :
- Caleb Jensen
- Art Director :
- Jimm Lasser
- Project Manager :
- Kristin Daly
- Head of Content Production :
- Nick Setounski
- Producer :
- Alison Hill
- Associate Producer :
- Kweku Taylor-Hayford
- Strategist :
- Brandon Thornton
- Account Team :
- Jordan Muse
- Account Team :
- Liz Lindberg
- Business Affairs Team :
- Sara Jagielski
- Business Affairs Team :
- Lindsey Timko
- Business Affairs Team :
- Tana Prosper
- Media Team :
- Karlo Cordova
- Media Team :
- Branden Bouvia
- Media Team :
- Chad Muratev
- Traffic Director :
- Sonia Bisono
- Production Company :
- Pulse Films
- Director :
- Daniel DiFelice
- President of Commercials :
- Kira Carstensen
- Executive Producer :
- Hillary Rogers
- Head of Production :
- Marina Viscun
- Line Producer :
- Julia Roberson
- Director, Photography :
- Rik Zang
- Production Designer :
- Chelsea Oliver
- Editorial Company :
- Joint
- Editor :
- Tommy Harden
- Executive Producer :
- Leslie Carthy
- Producer :
- Michelle Carmen
- Editorial Assistant :
- Stephen Schmidt
- Visual Effects Company :
- ETC
- CG Artist :
- Remi Dessinges
- CG Artist :
- Corinne DeOrsay
- CG Artist :
- Jennifer Kim
- CG Artist :
- Steve Beck
- Lead Flame/2D :
- John Price
- 2D Flame :
- Fefo De Souza
- Nuke Artist :
- Heiðrún Haraldsdóttir
- Nuke Artist :
- Syam Karumathil
- 2D Concept Design :
- Cecilia Lee
- Matte Painter :
- Roger Kupelian
- Producer :
- Louisa Cartwright
- Online Company :
- Blacksmith
- Flame Artist :
- Margolit Steiner
- Flame Artist :
- Iwan Zwarts
- Producer :
- Megan Sweet
- Telecine Company :
- Company 3
- Colorist :
- Tom Poole
- Mix Company :
- Sonic Union
- Mixer :
- Steve Rosen
- Sound Designer :
- Adrian Aurelius
- Sound Design Company :
- D4ZED
- Sound Design :
- Gregers Maersk Moeller
- Artist :
- Geto Boys
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