Dr. Pepper turns its "One of a Kind" spotlight, which has previously focused on notable achievers like a roller-derbying mom or female boxers, on a trailblazer of a different kind: the extremely good looking man.

A new spot by Deutsch Los Angeles purports to turn the recent trend of beefcake advertising (see: Liquid Plumr) by brands that have nothing to do with good looks on its head. While car companies and others have been doing this with hot women for years, the agency decided that it needed to do something about the male-centric trend, and feature a hot young male model being celebrated just because he's simply gorgeous.