Dr. Pepper Celebrates The Achievements of a Really Good Looking Man

New 'One of a Kind' spot spotlights achievements of more superficial type

Published On
May 19, 2013

Editor's Pick

Dr. Pepper turns its "One of a Kind" spotlight, which has previously focused on notable achievers like a roller-derbying mom or female boxers, on a trailblazer of a different kind: the extremely good looking man.

A new spot by Deutsch Los Angeles purports to turn the recent trend of beefcake advertising (see: Liquid Plumr) by brands that have nothing to do with good looks on its head. While car companies and others have been doing this with hot women for years, the agency decided that it needed to do something about the male-centric trend, and feature a hot young male model being celebrated just because he's simply gorgeous.


May 20, 2013
Brand :
Dr. Pepper
Client :
Dr. Pepper
Agency :
Deutsch-Los Angeles
Chief Creative Officer :
Mark Hunter
Group Creative Director :
Brett Craig
Creative Director :
Xavier Teo
Associate Creative Director :
Erick Mangali
Associate Creative Director :
Chris DiNinno
Associate Creative Director :
Lehr E. Ryan
Director, Integrated Production :
Vic Palumbo
Executive Producer :
Lisa K. Johnson
Director, Content Production :
Victoria Guenier
Director :
Craig Brett
Director :
Mangali Erick
Director, Photography :
Greig Fraser
1st Assistant Director :
Anthony Dimino
Editorial Company :
Spot Welders
Post Facility :
Company 3
Visual Effects :
Arsenal FX
Music :
Elias Arts
Audio Producer :
Play Studios

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Project Type