Shirts Find Their Way Home in Whimsical Ikea Ad

Mother London Creates Another Magical Spot

Published On
Jan 07, 2015

Editor's Pick

New Yorkers, or anyone who lives in a cramped city where square footage and closet space are at a premium, will surely appreciate this whimsical spot for Ikea, created out of Mother London and directed by Blink's Dougal Wilson, with effects created by MPC.

In it, a flock of flying t-shirts migrate gracefully to a mysterious destination, which ultimately turns out to be a suite of Ikea storage furniture. Like the "Beds" ad before it, this commercial makes beautiful art out of the mundane.