Cadbury continues its 'Joyville' campaign with this charming spot out of Saatchi & Saatchi Sydney and director Joakim Reveman and @radical.media. 'Joyville,' the mythical land where Cadbury Dairy Milk is made, was previously introduced with a couple of UK spots by Fallon. The global spot shows the workers of Joyville, and how they come together to create the magic inside Dairy Milk.

This commercial is the first Australian execution of the campaign, and will be extended over the next few weeks with more experiential and digital campaigns to introduce Australians to Joyville.