Just Do It, Ladies

Nike and W+K London targets female athletes as part of "Endless Possibilities" campaign

Published On
Sep 20, 2013

Editor's Pick

Nike continues to celebrate 25 years of "Just Do It" with "Endless Possibilities, " the latest installment in its star-studded "Possibilities" series.

The new spot celebrating female athletes and directed by Adam Berg out of Stink continues to push everyday athletes to go beyond their personal limits. It stars a persistent protagonista who bends further, boxes harder, runs faster and lands a crazy gymnastic jump. Along the way, celebrities like British singer Jessie J and FC Barcelona (and singer Shakira)'s very own Pique serve as motivators.

Like the previous spot, which featured the V.O. of Bradley Cooper, the new ad stars a famous voice. This time, it's that of Ellen Page, who isn't the first to come to mind on the topic of "fierce athlete," given her iconic role as the thinky Juno. She gives an encouraging, verging-on-bubbly gal pal performance, one perhaps a little more Kotex--or at least Playtex Sport, than Nike.


Sep 20, 2013
Brand :
Client :
Agency :
Wieden & Kennedy-London
Creative Director :
Anders Stake
Creative Director :
Sam Heath
Copywriter :
Toby Moore
Art Director :
Selena McKenzie
Agency Producer :
Matthew Ellingham
Executive Creative Director :
Tony Davidson
Executive Creative Director :
Kim Papworth
Production Company :
Director :
Adam Berg
Executive Producer :
Blake Powell
Producer :
Ben Coker
Director, Photography :
Joost Van Gelder
First Assistant Director :
Joe Carter
Art Director :
Pedro Santarem
Art Director :
Jon Blud
Art Director :
John Ebden
Wardrobe Stylist :
Paulo Giumares
Production Supervisor :
Katy Smith
Portugal Production Company :
Page International
Production Company :
Service Line Producer :
Nick Page
Editorial Company :
Editor/Post Production :
Paul Hardcastle
Assistant Editor :
Jonathan Casey
Visual Effects Company :
Electric Theatre Collective
Visual Effects Executive Producer :
Lee Pavey
Visual Effects/CG Supervisor :
Yourick Van Impe
Flame Artist :
Yourick Van Impe
Color and Lighting Lead :
Mark Gethin-MPC
Artist :
The Kills
Song :
Future Starts Slow
Sound Design :
Parv at Wave
Producer :
Katy Hall
Voiceover :
Ellen Page

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