Just Do It, Ladies
Nike and W+K London targets female athletes as part of "Endless Possibilities" campaign
Editor's Pick
Nike continues to celebrate 25 years of "Just Do It" with "Endless Possibilities, " the latest installment in its star-studded "Possibilities" series.
The new spot celebrating female athletes and directed by Adam Berg out of Stink continues to push everyday athletes to go beyond their personal limits. It stars a persistent protagonista who bends further, boxes harder, runs faster and lands a crazy gymnastic jump. Along the way, celebrities like British singer Jessie J and FC Barcelona (and singer Shakira)'s very own Pique serve as motivators.
Like the previous spot, which featured the V.O. of Bradley Cooper, the new ad stars a famous voice. This time, it's that of Ellen Page, who isn't the first to come to mind on the topic of "fierce athlete," given her iconic role as the thinky Juno. She gives an encouraging, verging-on-bubbly gal pal performance, one perhaps a little more Kotex--or at least Playtex Sport, than Nike.
Credits
- Date
- Sep 20, 2013
- Brand:
- Nike
- Client:
- Nike
- Agency:
- Wieden & Kennedy-London
- Creative Director:
- Anders Stake
- Creative Director:
- Sam Heath
- Copywriter:
- Toby Moore
- Art Director:
- Selena McKenzie
- Agency Producer:
- Matthew Ellingham
- Executive Creative Director:
- Tony Davidson
- Executive Creative Director:
- Kim Papworth
- Production Company:
- Stink
- Director:
- Adam Berg
- Executive Producer:
- Blake Powell
- Producer:
- Ben Coker
- Director, Photography:
- Joost Van Gelder
- First Assistant Director:
- Joe Carter
- Art Director:
- Pedro Santarem
- Art Director:
- Jon Blud
- Art Director:
- John Ebden
- Wardrobe Stylist:
- Paulo Giumares
- Production Supervisor:
- Katy Smith
- Portugal Production Company:
- Page International
- Production Company:
- Motel
- Service Line Producer:
- Nick Page
- Editorial Company:
- Trim
- Editor/Post Production:
- Paul Hardcastle
- Assistant Editor:
- Jonathan Casey
- Visual Effects Company:
- Electric Theatre Collective
- Visual Effects Executive Producer:
- Lee Pavey
- Visual Effects/CG Supervisor:
- Yourick Van Impe
- Flame Artist:
- Yourick Van Impe
- Color and Lighting Lead:
- Mark Gethin-MPC
- Artist:
- The Kills
- Song:
- Future Starts Slow
- Sound Design:
- Parv at Wave
- Producer:
- Katy Hall
- Voiceover:
- Ellen Page
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