Greek Athletes Live Up to Their Sports Heritage in Nike's Powerful Spot

Ad W&K Amsterdam Highlights Next Generation of Stars

Published On
Apr 25, 2016

Editor's Pick

Greek athletes live up to their powerful sports heritage in Nike's powerful new spot, created out of Wieden & Kennedy Amsterdam.

The ad opens with quiet but bold shots of the Olympic Stadium of Athens. The once majestic home of the 2004 summer Olympics here appears fallen by the wayside, with seats dusty and landscaping overgrown with weeds.

Amidst this barren setting, however, a new generation of athletes oi poised for greatness as they prep for this summer's games. Amongst them are Paralympian runner Michalis Seitis, pole vaulter Nikoleta Kyriakopulou and NBA star Giannis Antetokounmpo, aka the Greek Freak.

The campaign was created by Wieden & Kennedy Amsterdam for Nike Greece and aspires to show the Greek community how sports can help them improve their lives and take command of their own futures.

The ad was directed by W&K Amsterdam Art Director John Filipe and produced out of Stefi & Lynx Productions.


Apr 25, 2016
Brand :
Client :
Agency :
Wieden & Kennedy-Amsterdam
Brand Communications Director :
Ed Collin
Brand Communications Director :
Philip Jacobson
Brand Communications Director :
George Parliaros
Brand Communications Manager :
Katerina Zherebtsova
Agency :
Wieden + Kennedy Amsterdam
Executive Creative Directors :
Mark Bernath & Eric Quennoy
Creative Director :
David Smith
Creative Director :
Craig Williams
Art Director :
John Filipe (W+K)
Copywriter :
Bern Hunter
Head of Broadcast Production :
Joe Togneri
Broadcast Producer :
Stijn Wikkerink
Communications Planner :
Josh Chang
Creative Planner :
Stephane Missier
Group Account Director :
Kathryn Addo
Account Director :
Amber Martin
Account Manager :
Luke Purdy
Studio Artist :
Cindy Kouwenoord
Project Manager :
Janna Harrington
Project Manager :
Loes Poot
Business Affairs :
Niels Hagels
Film Production :
Wieden + Kennedy Amsterdam
Director :
John Filipe (W+K)
Editor :
Robin Pijpers (W+K)
Producer :
Stijn Wikkerink
Film Production Company :
STEFI&LYNX Productions
Director, Photography :
Leandro Ferro
Executive Producer :
Fay Katsari
Audio Post :
Sound Designer/Mixer :
Rens Pluym
Sound Designer/Mixer :
Joep Meijburg
Music Artist and Title :
Sanjiv SEN / Makers of Fate
Music Company :
Flame Artist :
Bas Moonen
Post Production and Visual Effects :
Stephen Pepper
Post Production and Visual Effects :
Bas Moonen
Telecine :
Brian Krijgsman
Producer :
Wiarda Postma
Producer :
Daphne Litjens

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