Karate Is Therapy for Moving House in Latest From Geico
Harold Einstein Directs Ad Promoting the Company's Home Insurance
By
Alexandra Jardine
Published On
Mar 19, 2018
Editor's Pick
Geico keeps going with its comedic creativity, this time with a slightly different tack to its ongoing money-saving theme. In its latest spot, promoting the brand's home insurance, which you might not have know it offers, a couple are karate-chopping wood in their suburban front yard, as therapy for the stress of moving home. When their neighbor informs them that Geico does house insurance, too, they go straight to make a phone call--punching their way through the wall of their house on the way. The tagline of the new campaign is "Get to know Geico."
Harold Einstein of Dummy directed this one, once again for The Martin Agency.
Credits
- Date
- Mar 19, 2018
- Agency :
- The Martin Agency
- Brand :
- Geico
- Client :
- Geico
- Assistant Vice President, Marketing :
- Joe Pusateri
- Assistant Vice President, Marketing :
- Bill Brower
- Marketing Director, Media, Advertising :
- Melissa Halicy
- Marketing Manager :
- Gary Aurand
- Team Supervisor :
- Tom Perlozzo
- Team Planner :
- Brighid Griffin
- Team Planner :
- Julia Nass
- Team Buyer :
- Tim Ware
- Group Creative Director :
- Steve Bassett
- Creative Director :
- Neel Williams
- Creative Director :
- Dave Gibson
- Associate Creative Director :
- Mauricio Mazzariol
- Group Account Director :
- Ben Creasey
- Account Supervisor :
- Allison Hensley
- Account Supervisor :
- Jon Glomb
- Account Executive :
- Allie Waller
- Coordinator :
- Abbey Reddington
- Project Manager :
- Natalie Franzyk Meyer
- Executive Producer :
- Brett Alexander
- Content Producer :
- Brian Fox
- Junior Content Producer :
- Mary Alice Williams
- Broadcast Business Affairs Supervisor :
- Suzanne Wieringo
- Production Company :
- Dummy
- Director :
- Harold Einstein
- Executive Producer :
- Eric Liney
- Director, Photography :
- Jay Feather
- Post Production :
- Arcade Edit
- Edit :
- Arcade Edit
- Editor :
- Dave Anderson
- Assistant Editor :
- Samuel Barden
- Producer :
- Gavin Carroll
- Post Production :
- Heard City
- Audio Producer :
- Heard City
- Mixer :
- Michael Vitacco
- Executive Producer :
- Sasha Awn
- Producer :
- Andrea Lewis
- Post Production :
- The Mill
- Visual Effects :
- The Mill
- Colorist :
- Gregory Reese
- Executive Creative Director :
- Phil Crowe
- Visual Effects Supervisor :
- Tara Demarco
- Visual Effects Supervisor :
- Matt Fuller
- Producer :
- Alex Bader
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Project Type
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