Katie Maloney and Scheana Shay of ‘Vanderpump Rules’ revisit their feud in e.l.f.’s new ‘Make Up Over Makeup’ video

The bumpy relationship between the two cast members was overshadowed by last season’s ‘Scandoval’ drama

Published On
Oct 19, 2023
Scheana Shay putting makeup on Katie Maloney

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The epic relationship meltdown between Ariana Madix and Tom Sandoval—which became known as the “Scandoval”—dominated the most recent season of Bravo’s reality show “Vanderpump Rules.” But there were plenty of other hurt feelings to go around among the other cast members.

Also read: Ariana Madix skewers Tom Sandoval for Duracell in ‘Vanderpump’ star’s latest brand deal

Now, e.l.f. Cosmetics has reunited two of them, Katie Maloney and Scheana Shay, to sit down and hash things out—in the second episode of the beauty brand’s irresistible “Make Up Over Makeup” series, from agency Madwell.

The pair are no longer at their low point. As Shay says at the beginning, things were a lot worse six months ago. Still, they have plenty to discuss in the wake of the last “Vanderpump” season—while applying e.l.f. products to each other.

 

Much as we saw in the first episode—featuring famous exes Chris Olsen and Ian Paget—the new video provides a great framework for intimate discussion. Applying makeup to someone else is an inherently disarming experience. Madwell chief creative officer Chris Sojka has said the agency’s role in this series is simply to step back and document the experience—without overdramatizing it.

“Our pilot episode of ‘Make Up Over Makeup’ explored what the intimate, disarming act of putting makeup on somebody else might do to a conversation about complex emotions,” Sojka told Ad Age on Thursday. “The result was a very intimate dialogue rooted in honesty. As a company, e.l.f. continuously amazes me with their heartfelt commitment to viewing makeup as a tool for self-expression and empowerment. Their products don’t hide our real selves, they enhance our ability to be who we really are.” 

The production on the new video was unique—it used an XR LED wall and Unreal Engine to replicate the backdrop of the Chris and Ian video, which was filmed on an L.A. soundstage. They also shot with five cameras this time, an agency first.

“Since our second episode stars two incredibly famous reality television stars, we decided to create a duplicate of the original set and optimize it to be as honestly e.l.f. as we could imagine,” Sojka said. “Using 3D scanning combined with bespoke models in an Unreal Engine environment, all projected on a curved LED screen, we built ‘the e.l.f. loft’ to become the signature set behind the ‘Make Up Over Makeup’ series. Now we can use that same set anywhere in the world.” 

The five cameras, he said, were able to “capture every possible nuance. I don’t think we could have asked for a more real conversation about reality television, friendship and authenticity. That it was all filmed in front of something that’s literally ‘unreal’ only further proves e.l.f.’s mission—all that’s real is who we really are.” 

Credits

Date
Oct 19, 2023
Client :
e.l.f. Cosmetics
Agency :
Madwell
CCO & Co-Founder :
Chris Sojka
Creative Director :
Mau Galvan
ACD Designer :
Alex Kaufman
ACD Copywriter :
Libby Dean
Senior Copywriter :
Kaitlin Bowen
Designer :
Zenzile Sky Lark
SVP Client Services :
Gabriela Benitez
Group Account Director :
Keisy Bisono
VP Production :
Brigid McEntree
Senior Creative Producer :
Kyle Burt
VP Integrated Strategy :
Laura Bianchi
Social Strategist :
Madison Allen
CMO :
Kory Marchisotto
VP Integrated Marketing Communications :
Patrick O'Keefe
Chief Brand Officer :
Laurie Lam
Chief Creative Officer :
Ashley Rosebrook
Associate Director Integrated Marketing Communications :
Alex Kaspar
Director of Brand Marketing :
Brooklyn Boston
Production :
Starfish by Madwell
Director :
Chris Sojka
Executive Producer :
Jenita Spirtovic
Producer :
Kyle Henke
Director of Photography :
Tanisha Moreno
1st AC :
Briana Monet
1st AC :
Amir Rose-Aminifu
1st AC :
Jairo Cruz
Additional Camera :
Sam Hicks
Additional Camera :
Ariana Hoshino
Production Designer :
Skye Prey
Set Dresser :
Ty Swafford
Gaffer :
Jose Hernandez
Hair & Make Up :
Sarah Loranca
Production Coordinator :
Braden Marvin
Post Production :
Caption Designs
Editorial :
Curt Saeui
Editorial :
Matt Reynolds
Assistant Editor :
Karam Anthony
Colorist :
Jeremy Stebens
Audio :
Keith Nolan
Music :
Pickle Music
EP :
James Zavaleta
Producer :
Alea Jimenez
Assistant Producer :
Matt Kerr
Composer :
Godi Gaviria

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