Gargantuan Monsters Face Off in Honda's Blockbuster Ad

Campaign for the Odyssey Highlights Family-Friendly Features

Published On
Jun 13, 2017

Editor's Pick

Honda's latest spot features a pair of giant, Godzilla-size monsters fighting above the streets of a devastated city, as they wrestle over a school bus. Then a pair of brave peacekeepers arrive with an apparently ingenious solution -- they activate a machine that pulls the ground apart beneath the monsters' feet, putting an end to their tug of war.

If you're wondering what all this has to do with cars, it soon becomes clear as the scene changes to a family car -- the Honda Odyssey -- and two kids fighting over a toy in the back seat. The parents -- the peacekeepers -- simply push a button and their two seats slide further apart. We also see Honda's other family-friendly features such as a back seat camera and a cabin audio system so that Dad can talk calmly to his kids in the back (rather than turning and yelling, like in the old days).

The spot is by RPA and Laurent Ledru and Georgia Tribuiani directed via Psyop, which also masterminded the VFX.

Credits

Date
Jun 13, 2017
Agency:
RPA
Brand:
Honda
Client:
Honda
Executive Vice President, Chief Creative Officer:
Joe Baratelli
Senior Vice President, Chief Creative Development:
Jason Sperling
Senior Vice President, Chief Production Officer:
Gary Paticoff
Vice President, Executive Producer:
Isadora Chesler
Vice President/Creative Director:
Chuck Blackwell
Vice President/Creative Director:
Ken Pappanduros
Senior Art Director:
Hide Konishi
Copywriter:
Anthony Cardenas
Senior Producer:
Fran Wall
Production Coordinator:
Elijah Jones
Vice President, Director, Business Affairs:
Maria Del Homme
Executive Vice President, Chief Client Officer:
Brett Bender
Senior Vice President/Group Account Director:
Fern McCaffrey
Vice President, Group Account Director:
Adam Blankenship
Management Supervisor:
Jacob Gentry
Account Director:
Jane LoSasso
Account Executive:
Chris Varela
Account Executive:
Cathlyn Gonzales
Senior Vice President, Group Strategic Planning Director:
Christian Cocker
Associate Director, Strategic Planning:
Nargis Pirani
Associate Director, Strategic Planning:
Rich Bina
Strategic Planner:
Cody Levin
Product Information Manager:
Marco Fantone
Product Information Specialist:
Marius Stelly
Production and Effects:
Psyop
Director:
Laurent Ledru
Director:
Georgia Tribuiani
Managing Director:
Neysa Horsburgh
Executive Producer:
Ellen Turner
Executive Producer:
Justin Booth-Clibborn
Executive Producer:
Rich Pring
Head of Production:
Drew Bourneuf
Producer:
Nick Read
Producer:
Nathan Lueptow
Producer:
Lucy Clark
Associate Producer:
Jacob Markson
Writer:
Lloyd Stein
Writer:
Jay Zaretsky
Designer:
Andrew Park
Designer:
Trevor Conrad
Designer:
Claire Kang
Designer:
Dmitry Klyushkin
Designer:
Ronald Kuraiawan
Designer:
Julien Renoult
Designer:
James Zapata
Lead Technical Director:
Mathew Rotman
Lead Technical Director:
Kyle Cassidy
Lead Technical Director:
Pavel Pranevsky
Lead Character Technical Director:
Nelio Naut
Visual Effects:
Mathew Rotman
Visual Effects:
James Atkinson
Visual Effects:
Kevin Gillen
Previz Artist:
Stuart Allan
Previz Artist:
Jack Anderson
Previz Artist:
Josh Lange
Modeler:
Rafael Zabala
Modeler:
James Schauf
Texture Artist:
Michael Rogers
Texture Artist:
Pavel Pranevsky
Rigger:
Sean Kealey
Rigger:
Nelio Naut
Rigger:
Ke Rong
Lighter:
Pavel Pranevsky
Lighter:
Nitesh Nagda
3D Generalist:
Kyle Cassidy
3D Generalist:
Jason Kim
3D Animator:
Will Kistler
3D Animator:
Ty Coyle
3D Animator:
Ben Girmann
3D Animator:
Tarun Lakshminarayanan
2D Supervisor:
Lane Jolly
2D Supervisor:
Kim Stevenson
Technical Animation:
Nelio Naut
Technical Animation:
Josh Sobel
Storyboard Artist:
Raymond Harvie
Storyboard Artist:
Peter Kim
Matte Painter:
Andrew Park
Matte Painter:
Brian Lee
Matte Painter:
Lane Jolly
Matte Painter:
Kim Stevenson
Compositor:
Ryan Raith
Compositor:
Danny Song
Compositor:
Krystal Chinn
Flame Artist:
Kim Stevenson
Flame Artist:
Sam Shiflett
Editor:
Lance Pereira
Assistant Editor:
Joe Hughes
Scripted Writer:
Taylor Kephart
Editorial:
Union Editorial
President, Managing Partner:
Michael Raimondi
Executive Producer:
Joe Ross
Editor:
Jim Haygood
Assistant Editor:
Dylan Firshein
Original Music and Sound Design:
Barking Owl
Creative Director:
Kelly Bayett
Producer:
KC Dossett
Sound Designer:
Morgan Johnson
Audio Post:
Lime
Executive Producer:
Susie Boyahan
Mixer:
David Wagg
Producer Assistant:
Adam Primack
Head of Production:
Monica Reimold
Line Producer:
Eric Escott
Director, Photography:
Jess Hall
Production Designer:
Rob Pearson
Compositor:
Lane Jolly
Compositor:
Kim Stevenson
Post Production:
Psyop
Editorial:
Psyop
Visual Effects:
Psyop
Composition:
Psyop

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