Kendall Jenner is an Italian screen goddess, mermaid and rocker in this high street fashion film

Kendall Jenner’s history with commercials has been a rocky one (it's hard to forget that Pepsi spot) but she's returning to advertising once again in new fashion film for Polish high street fashion retailer Reserved. The film, directed by Gordon von Steiner (who worked with Jenner on her nude Italian Vogue cover), sees her cavorting 'La Dolce Vita'-style in an Italian villa, dancing retro-style in a quirky sequence slightly reminiscent of the Kenzo/Spike Jonze ad, prancing like a '90s rock chick and finally, turning into a mermaid. The campaign hashtag is #CiaoKendall. Founded in Poland, Reserved is present in 20 countries, mainly in Eastern Europe, but burst onto the U.K. scene last year with a huge new store in London’s Oxford Street, selling fast fashion at a price point competing with the likes of H&M.

Kendall Jenner is an Italian screen goddess, mermaid and rocker in this high street fashion film

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