Kendall Jenner is an Italian screen goddess, mermaid and rocker in this high street fashion film

Gordon von Steiner directs 'La Dolce Vita'-style film for Polish retailer Reserved

Published On
Oct 03, 2019

Editor's Pick

Kendall Jenner’s history with commercials has been a rocky one (it's hard to forget that Pepsi spot) but she's returning to advertising once again in new fashion film for Polish high street fashion retailer Reserved.

The film, directed by Gordon von Steiner (who worked with Jenner on her nude Italian Vogue cover), sees her cavorting 'La Dolce Vita'-style in an Italian villa, dancing retro-style in a quirky sequence slightly reminiscent of the Kenzo/Spike Jonze ad, prancing like a '90s rock chick and finally, turning into a mermaid. The campaign hashtag is #CiaoKendall.

Founded in Poland, Reserved is present in 20 countries, mainly in Eastern Europe, but burst onto the U.K. scene last year with a huge new store in London’s Oxford Street, selling fast fashion at a price point competing with the likes of H&M. 


Oct 03, 2019
Gordon von Steiner
Production Company:
Gordon von Steiner
Director of Photography:
Stuart Winecoff
Global Marketing Director:
Monika Kapłan
1st AD:
Mathilde Cavillan
Steadicam Operator:
Alvaro Carla Jabonero
Production Designer:
Andy Hillman
Set Designer:
Lorenzo Lazzari
Jacob K
Brand Stylist:
Michał Kuś
Hair Stylist:
Syd Hayes​
Make Up Artist:
Isamaya Ffrench
Casting & Production:
Warsaw Creatives
Movement Director:
Victoria Leung
Post Production:
Platige Image
Graphic Design:
Local Production:
Lupetta5 & Belowtheline

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