Kerrygold pairs Spotify playlists with recipes to give cooking a soundtrack

Campaign by Energy BBDO matches the music to the mood of the dish

Published On
Dec 18, 2018

Editor's Pick

Kerrygold is tapping into the fact that many people like to listen to music while they cook in its latest campaign.

The dairy brand has created Spotify playlists to go with recipes using its range of butter, cheese and Irish Cream Liqueur. Some of the recipes were developed by influential chefs: New York Times columnist Alison Roman, "Top Chef" winner Kristin Kish, Chicago chef and James Beard 2016 Rising Star Jenner Tomaska, Ellen King, co-owner of Chicago bakery Hewn and Irish chef and cookery writer Clodagh McKenna.

Each recipe has a corresponding Spotify playlist to be played in the kitchen, aiming to match the mood of the recip--lively for a group brunch, or romantic for a date-night dish. There are also selections to enhance the rhythm of chopping or the calm of baking and waiting for a cake in the oven. For example, you might be making Apple Cheddar pies to the sound of "Roll Up Your Sleeves" by Meg Mac or Ed Sheeran's "Shape of You" performed by Vitamin String Quartet.

Energy BBDO developed the campaign, which includes a promotional video starring the contemporary Irish group "I Draw Slow" playing a concert for cows.

Credits

Date
Dec 18, 2018
Client:
Kerrygold
Agency:
Energy BBDO
President:
Iarlaith Smyth
VP Sales and Marketing:
Lisa Miller
Marketing Director:
Brian Cleere
Marketing Executive:
Kyle Wehr
Marketing Executive:
Ali Vinci
Chief Creative Officer:
Andres Ordonez
Executive Creative Director:
Susan Treacy
Creative Director:
Jeff Cenna
Copywriter:
Cassidy Buzin
Jr. Copywriter:
Morgan Vines
Jr. Art Director:
Michelle Liuzzo
Executive Producer:
John Pratt
Sr. Integrated Producer:
Elena Robinson
Associate Producer:
Sarah James
Director of Music:
Daniel Kuypers
Music Producer:
Nick Maker
Sr. User Experience Architect:
Cori Stankowicz
Managing Director:
Jeff Adkins
Client Service Director:
Anna Bleers
Account Supervisor:
Katherine Vicari
Account Executive:
Brett Peters
Planning Director:
Shannon Smiley
Integration Strategist:
Brigid Slattery
Production Company:
Red Rage Films
Director:
Lorcan Hynes
Executive Producer:
Gary Moore
Producer:
Treasa O’Friel
Editorial Company:
Flare Studio
Editor:
Sean Berringer
Editor:
Austin Andries
Producer:
Elena Robinson
Visual Effects:
Flare Studio
Producer:
Jenny McDonald
Audio:
Flare Studio
Mixing Engineer:
Katy Mindeman
Music:
“Swans”
Band:
I Draw Slow
Album:
Redhills
Media Agency:
PHD
Director:
Doug Salo
Associate Director:
Rachelle Holt
Supervisor:
Sam Moser
Strategist:
Sinead Potter
Assistant Strategist:
Michaela Abbott

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