Kerrygold pairs Spotify playlists with recipes to give cooking a soundtrack
Campaign by Energy BBDO matches the music to the mood of the dish

Editor's Pick
Kerrygold is tapping into the fact that many people like to listen to music while they cook in its latest campaign.
The dairy brand has created Spotify playlists to go with recipes using its range of butter, cheese and Irish Cream Liqueur. Some of the recipes were developed by influential chefs: New York Times columnist Alison Roman, "Top Chef" winner Kristin Kish, Chicago chef and James Beard 2016 Rising Star Jenner Tomaska, Ellen King, co-owner of Chicago bakery Hewn and Irish chef and cookery writer Clodagh McKenna.
Each recipe has a corresponding Spotify playlist to be played in the kitchen, aiming to match the mood of the recip--lively for a group brunch, or romantic for a date-night dish. There are also selections to enhance the rhythm of chopping or the calm of baking and waiting for a cake in the oven. For example, you might be making Apple Cheddar pies to the sound of "Roll Up Your Sleeves" by Meg Mac or Ed Sheeran's "Shape of You" performed by Vitamin String Quartet.
Energy BBDO developed the campaign, which includes a promotional video starring the contemporary Irish group "I Draw Slow" playing a concert for cows.
Credits
- Date
- Dec 18, 2018
- Client :
- Kerrygold
- Agency :
- Energy BBDO
- President :
- Iarlaith Smyth
- VP Sales and Marketing :
- Lisa Miller
- Marketing Director :
- Brian Cleere
- Marketing Executive :
- Kyle Wehr
- Marketing Executive :
- Ali Vinci
- Chief Creative Officer :
- Andres Ordonez
- Executive Creative Director :
- Susan Treacy
- Creative Director :
- Jeff Cenna
- Copywriter :
- Cassidy Buzin
- Jr. Copywriter :
- Morgan Vines
- Jr. Art Director :
- Michelle Liuzzo
- Executive Producer :
- John Pratt
- Sr. Integrated Producer :
- Elena Robinson
- Associate Producer :
- Sarah James
- Director of Music :
- Daniel Kuypers
- Music Producer :
- Nick Maker
- Sr. User Experience Architect :
- Cori Stankowicz
- Managing Director :
- Jeff Adkins
- Client Service Director :
- Anna Bleers
- Account Supervisor :
- Katherine Vicari
- Account Executive :
- Brett Peters
- Planning Director :
- Shannon Smiley
- Integration Strategist :
- Brigid Slattery
- Production Company :
- Red Rage Films
- Director :
- Lorcan Hynes
- Executive Producer :
- Gary Moore
- Producer :
- Treasa O’Friel
- Editorial Company :
- Flare Studio
- Editor :
- Sean Berringer
- Editor :
- Austin Andries
- Producer :
- Elena Robinson
- Visual Effects :
- Flare Studio
- Producer :
- Jenny McDonald
- Audio :
- Flare Studio
- Mixing Engineer :
- Katy Mindeman
- Music :
- “Swans”
- Band :
- I Draw Slow
- Album :
- Redhills
- Media Agency :
- PHD
- Director :
- Doug Salo
- Associate Director :
- Rachelle Holt
- Supervisor :
- Sam Moser
- Strategist :
- Sinead Potter
- Assistant Strategist :
- Michaela Abbott
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